EAST SYRACUSE, N.Y., Sept. 23, 2015 /PRNewswire/ -- On the heels of the wildly successful launch of Trekz Titanium™ on Indiegogo, AfterShokz (aftershokz.com) is pleased to announce two additions not initially planned for: multipoint pairing capability and a third color option (Slate).
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More than 3500 backers rallied to support the campaign in an effort to be among the first to own AfterShokz' newest open ear sport headphone packed with award-winning patented bone conduction technology, PremiumPitch+™ audio and LeakSlayer™ privacy features. These unplanned additions are an example of AfterShokz tapping into customers to innovate development—a testament to the beauty and power of crowdfunding.
The new multipoint pairing feature was the leading request of backers, and will allow users to pair their Trekz Titanium™ to two different devices simultaneously. The ability to answer calls and sync to their music without having to disconnect or make adjustments is an added convenience not commonly built in to similarly priced sport headphones.
AfterShokz aimed to raise $65,000 to support the first production run of Trekz Titanium™ and has now surpassed the initial goal by more than 700%, thanks to more than 3,200 backers of the project. The company was also able to donate 50 AfterShokz headphones to charity partners Seeing Beyond Vision Loss and Hearing Loss Association of America.
"Running this campaign has been an incredible learning experience, especially as it relates to the value of consumer feedback," says Bruce Borenstein, CEO of AfterShokz. "We've been thrilled to receive customer insight throughout this process, that we initially engaged in as a validation exercise—and the ability to give our customers a voice in our production direction is the icing on the cake."
Trekz Titanium™ leverages the latest technology in premium sound, far surpassing bone conduction audio of the past, to deliver the best user experience for runners, cyclists, hikers and more, while ensuring personal safety and long term comfort.
Trekz Titanium™ is available for preorder in Ocean (blue), Ivy (green) or Slate (grey) on Indiegogo, for $99 (MSRP $129) for a limited time only.
Media interested in AfterShokz can download the press kit here: http://bit.ly/TrekzPressKit
About Aftershokz
AfterShokz brings patented bone conduction technology, initially developed for military special operations and law enforcement by Voxtech in 2001, to sport, mobile and Bluetooth® headphones designed and priced for everyday use. Through a suite of proprietary audio technologies and the only completely open ear design, AfterShokz headphones deliver premium stereo sound and a promise of safety and comfort that is second to none. Since its inception in 2011, the company has been committed to innovating unconventionally and making situational awareness a priority. Learn more about how the brand inspires users to #beopen at aftershokz.com.
Contact Information:
Lauren Provence
Email
(714) 655-3393
SOURCE AfterShokz
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