WISeKey and Chris & Cris Sign an Agreement at MIT to Develop a Selective Social Network Associating Digital Identification With Luxury Items

News provided by

WISeKey SA

Apr 04, 2011, 07:00 ET

GENEVA and BOSTON and MADRID, April 4, 2011 /PRNewswire/ -- WISeKey and Chris & Cris announced today at MIT a revolutionary exclusive social network. Chris & Cris, a Spanish-based company, has a network of over 10 million people who enjoy their luxury garments, distributed by major banks, multinationals, sport clubs, and universities creating corporate identity and brand awareness for their communities. Together, WISeKey and Chris & Cris will blend corporate identity and brand awareness in a new generation of VIP social network.

With WISeKey, the Chrisandcris.com Social Network will provide high-level, digital identity verification and authentication, as well as single-sign-on (SSO) to different services. Using WISeKey's technology, the Chrisandcris.com Social Network is positioned to become the world's leading private, trusted online community. Membership is by invitation only for owners of the fine, luxury garments designed and manufactured by Chris & Cris. The service is expected to launch in September of this year.

WISeKey also offers a digital brand protection solution, WISeAuthentic, that allows verification of the authenticity of the goods, affording luxury brands a simple way of battling counterfeiting and regaining control over the grey market and taking advantage of a direct marketing tool. WISeKey is in conversation with organizations such as MIT to further develop the creative use of WISeKey's security and authentication technology.

The Chrisandcris.com Social Network will be provided to key events with which WISeKey is already involved gathering VIPs, CEOs, celebrities, high-ranking corporate and political officials. The Chrisandcris.com Social Network will work with exclusive brands as an alternative to traditional marketing. The Chrisandcris.com Social Network also plans an experiential campaign for their prestigious membership that will extend into targeted offline events.

    http://www1.wisekey.com/demos/chrisandcris/

    Contact:

    WISeKey SA
    Eileen Weinberg
    [email protected]
    +41(0)22-594-30-00

SOURCE WISeKey SA

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