Wisconsin Kids Will 'Kick Butts' on March 19

State Leaders Urged to Support Tobacco Prevention Initiatives

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Mar 13, 2014, 10:44 ET

WASHINGTON, March 13, 2014 /PRNewswire-USNewswire/ -- Kids in Wisconsin will stand up against tobacco on March 19 as they join thousands of young people nationwide for the 19^th annual Kick Butts Day. More than 1,400 events are planned across the nation. (See below for a list of local events.)

Organized by the Campaign for Tobacco-Free Kids, Kick Butts Day is an annual celebration of youth leadership and activism in the fight against tobacco. On Kick Butts Day, youth will encourage their peers to stay tobacco-free and educate their communities about the tobacco industry's harmful marketing practices.

This year, Kick Butts Day comes as new information reaffirms the urgent need for action. The United States is marking the 50^th anniversary of the first Surgeon General's Report on Smoking and Health, and a new Surgeon General's report released in January found that smoking is even more hazardous than previously thought. Key findings of the report include:

Each year, smoking kills 480,000 people in the U.S. and costs the nation at least $289 billion in health care bills and other economic losses.
Without urgent action to reduce smoking, 5.6 million U.S. children alive today will die prematurely from smoking-caused disease. That includes 106,000 children in Wisconsin alone.
Tobacco marketing causes kids to start and continue using tobacco products.

Nationwide, tobacco companies spend $8.8 billion a year – one million dollars each hour – to market cigarettes and smokeless tobacco products. In particular, tobacco companies target youth with magazine ads, store ads and discounts, and fruit- and candy-flavored small cigars that look just like cigarettes.

"On Kick Butts Day, kids will stand up and reject Big Tobacco's manipulative marketing," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "Elected officials must stand with them by supporting proven measures to protect kids from tobacco addiction, including tobacco taxes, smoke-free laws and prevention programs. On the 50^th anniversary of the first Surgeon General's report, we need bold action to create a tobacco-free generation and end the tobacco epidemic for good."

Health advocates in Wisconsin are urging leaders to increase funding for tobacco prevention programs that protect kids and save lives.

In Wisconsin alone, tobacco use claims 7,000 lives and costs $2.7 billion in health care bills each year. Currently, 13.1 percent of the state's high school students smoke.

On Kick Butts Day, kids turn the tables on Big Tobacco in creative ways, with events that range from small classroom activities about the harmful ingredients in cigarettes to large rallies at state capitols.

Activities in Wisconsin include:

On March 19, students at Northland Pines Middle School will broadcast public service announcements they have created over the last months in their 7^th grade health classes. In addition, homeroom classrooms will compete in a poster contest to educate their peers about the dangers of smoking, secondhand smoke and smokeless tobacco products. Time: 9 AM. Location: 1700 Pleasure Island Road, Eagle River. Bradley Dodge (715) 479-6479 ext. 4313.

On March 20, student members of Fighting Against Corporate Tobacco (FACT) in LaCrosse are taking a stand against Big Tobacco by creating videos that will feature messages about the harmful effects of smoking. The winning video will be announced at a Red Carpet Premiere held at the Central High School auditorium. Time: 6 PM. Location: 1801 Losey Boulevard, La Crosse. Contact: Judi Zabel (608) 386-9786.

On March 21, students from Horicon Junior-Senior High School's Students Against Destructive Decisions (SADD) group chapter will display a pile of shoes to show the fatal figures caused each day in Wisconsin by tobacco use. The school will also host a day-long health fair to educate students and the community about the deadly consequences smoking and tobacco products. Time: 9 AM. Location: 841 Gray Street, Horicon. Contact: Anne Millane (920) 485-4441.

For a full list of Kick Butts Day events in Wisconsin, visit http://www.kickbuttsday.org/map. Additional information about tobacco, including state-by-state statistics, can be found at www.tobaccofreekids.org.

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SOURCE Campaign for Tobacco-Free Kids