Wisconsin Energy Named One of the World's Most Ethical Companies for the Third Year in a Row

MILWAUKEE, March 23 /PRNewswire-FirstCall/ -- For the third consecutive year, Ethisphere Magazine has named Wisconsin Energy Corporation (NYSE: WEC) as one of the World's Most Ethical Companies.

Wisconsin Energy joins honorees such as PepsiCo,  Starbucks, Mattel, Aflac and Johns Hopkins Hospital on Ethisphere's 2010 honor roll. Just a few weeks ago, Wisconsin Energy was also named one of the nation's best corporate citizens by Corporate Responsibility Magazine.

"We're very pleased to be selected again as one of most ethical companies in the world," said Gale Klappa, chairman, president and chief executive officer of Wisconsin Energy. "This recognition underscores our commitment to conduct business with the highest level of integrity each and every day."

One hundred global companies, across 35 business sectors, were included in the 2010 list. Ethisphere's evaluation and analysis cover seven categories: corporate citizenship and responsibility, corporate governance, innovation that contributes to public well being, industry leadership, executive leadership and tone from the top, integrity track record and reputation, and internal systems and ethics or compliance programs.

Wisconsin Energy Corporation (NYSE: WEC), based in Milwaukee, is one of the nation's premier energy companies, serving more than 1.1 million electric customers in Wisconsin and Michigan's Upper Peninsula and more than 1 million natural gas customers in Wisconsin. The company's principal utilities are We Energies and Edison Sault Electric. The company's other major subsidiary, We Power, designs, builds and owns electric generating plants.

Wisconsin Energy Corporation (www.wisconsinenergy.com), a component of the S&P 500, has more than $12 billion of assets, approximately 4,700 employees and 46,000 stockholders of record.

About Ethisphere Institute

The research-based Ethisphere Institute is a leading international think-tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability. The Institute's associated membership group, the Ethisphere Council, is a forum for business ethics that includes over 200 leading corporations, universities and institutions. The Ethisphere Council is dedicated to the development and advancement of individuals on its membership council through increased efficiency, innovation, tools, mentoring, advice, and unique career opportunities. Ethisphere Magazine, which publishes the globally recognized World's Most Ethical Companies Ranking™, is the quarterly publication of the Institute. More information on the Ethisphere Institute, including ranking projects and membership, can be found at http://www.ethisphere.org.

SOURCE Wisconsin Energy Corporation

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