Winsight Grocery Business Delivers On Content Promise
Media company's new B2B brand brings energy, authority, fresh insights to retail food industry
CHICAGO, Dec. 1, 2017 /PRNewswire/ -- Following its long-anticipated November 2017 debut, Winsight Grocery Business is well on its way to setting a new standard of excellence in the B2B trade media sector. With a completely rebranded and redesigned monthly print magazine and a new modernized website, Winsight Grocery Business takes a major point of departure from its predecessor. Employing more inventive design and a more robust content strategy while focusing on research-based insights, provocative profiles and inspiring category features, WGB aims to better address the evolving habits and heightened expectations retail professionals have for need-to-know content.
"In every issue—and every day on our new website—readers will be able to count on gaining meaningful value with timely content, quality storytelling, perceptive interviews and expanded insights," says VP of Content for Grocery, Meg Major. "Our design aesthetic presents business intelligence and in-depth profiles via simplified narratives and analysis, visually appealing graphics and concise data points to impart a page-turning feel. Many of our standing features and departments are instantly recognizable to grocery trading partners, who can now quickly remain informed and prepared for the continuing wave of changes on the horizon."
Launch Issue Highlights
The upstart brand's premier issue cover story explores the Most Trusted U.S. Food Retailers study, a first-of-its-kind market study that seeks to understand which retailers are earning high marks with American food shoppers and how their overall performance stacks up. Winsight Grocery Business enlisted consumer research firm BrandSpark International to conduct the study, which captured the opinions of nearly 2,500 grocery shoppers in September 2017. Wal-Mart Stores Inc. and The Kroger Co. emerged as the top two contenders on the Most Trusted U.S. Food Retailers' leaderboard.
The BrandSpark study analysis is accompanied by several content highlights, including:
- Major's Endcap profile with Anthony Hucker, president and CEO of Jacksonville, Fla.-based Southeastern Grocers
- The top 10 fresh produce trends
- Exclusive Technomic retail foodservice research
- Creative ways to court adult beverage shoppers
- How private label is positioned for a new era
- Specialty and gourmet insights
- The "uberization" of healthcare
The Winsight Grocery Business team, led by EVP of Grocery Jeff Friedman, will deliver impactful solutions for all pockets of the dynamic retail food industry.
"We're extremely gratified by the tremendous response and momentum we are building for the retail food media ecosystem," says Freidman. "We are committed to engaging and connecting with category leaders across all sections of not only traditional grocery, but also in the expanding universe of mass, drug, club and e-commerce formats as well."
The November issue of Winsight Grocery Business magazine is available to view online here.
To request a subscription, sign up here.
For more information on Winsight and its brands, go to winsightmedia.com or technomic.com.
CONTACT
Jeff Friedman
EVP, Grocery
Winsight, LLC
312-506-3907
[email protected]
SOURCE Winsight LLC
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