Winning Brands' Gains Access to Auto Parts Sector

LOS ANGELES, Sept. 1 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU), www.WinningBrands.com, manufacturer of Winning Colours Stain Remover, World's Most Versatile Cleaning Solution!™, confirms the listing of Winning Colours by Canada's foremost auto parts specialty chain, PartSource,  www.PartSource.ca; a development considered by Winning Brands to be a precursor to operations in the U.S. auto parts sector.  PartSource is a unit of Canadian Tire - one of Canada's most shopped retailers with more than 58,000 employees across the organization.  

The listing is the result of excellent experience with Winning Colours at the local level, on a long term test basis, to determine the viability of Winning Colours Stain Remover in the auto parts retail setting.  The PartSource system-wide listing is helpful to Winning Brands' expansion across auto related retail and distribution channels in several ways.  Winning Brands' Director of Training, Lorne Kelly, explains: "Winning Colours Stain Remover is a professional strength product; that's the first thing to bear in mind. Although consumers have access to it, Winning Colours is good enough for professionals. So for Winning Colours to emerge as a cleaning performance winner in the auto repair sector is a major accomplishment.  Secondly, we are developing prospective retailer relationships in the U.S. auto parts sector for Winning Colours, so the PartSource retail platform is an excellent proving ground to determine which specific merchandising approach works well in this setting.  Thirdly, motorsports and auto parts retailing are connected in many ways – and motorsports is huge.  Winning Colours is a perfect fit in motorsports, where PartSource and Canadian Tire both already have a presence, such as the NASCAR Canadian Tire Series: http://hometracks.nascar.com/series/canadian_tire_series.   Winning Colours will continue to seek openings to gain recognition as the professional quality cleaning product of choice in this environment."

Winning Brands has been increasing its auto sector targeting of Winning Colours Stain Remover recently, where grime of various kinds accumulates inevitably through the nature of the repair and maintenance function.  This initiative includes the launch of a new series of social media videos showing Winning Colours for auto related uses, including repair facilities, such as this one example: http://www.youtube.com/watch?v=xMwmdLEGaG8&feature=channel.  This series will grow with several new uploads per month. The point of the reality style videos is not to imply that there are no other effective cleaning products, but rather that no single solution is as flexible to accommodate diverse clean-up needs as Winning Colours, being the World's Most Versatile Cleaning Solution!™  This convenience characteristic provides unmatched assistance to professionals and consumers alike by saving time and reducing the frustration of excessive choice of narrowly targeted products.

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of advanced cleaning solutions, including Winning Colours Stain Remover alternative to conventional solvents.  The innovative stain remover and multi-cleaner is much discussed on http://www.youtube.com/results?search_query=winning+colours+stain+remover&aq=0 and targeted by Winning Brands to become the world's favourite stain removing solution because of its remarkable skin-friendliness, versatility and economy when diluted with water.  Winning Colours Stain Remover also uses 90% less packaging than conventional cleaners by being super-concentrated, enabling consumers to throw away 9 times fewer bottles into the waste stream, together with reduced waste in cardboard case packaging, fuel consumption and CO2 emissions related to transportation.  

Winning Colors/Winning Colours is a registered trademark, and the phrase "World's Most Versatile Cleaning Solution!" is a trademark  of, Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.

SOURCE Winning Brands Corporation

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