Wingstop Launches Boneless Blitz Bundles

New campaign is first national promotion for the rapidly expanding wing chain

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Oct 19, 2010, 11:00 ET

RICHARDSON, Texas, Oct. 19 /PRNewswire/ -- Just as the football season is heating up, Wingstop has announced its first-ever systemwide promotion, Boneless Blitz Bundles. Designed to feed large groups for less, the Boneless Blitz Bundles are available beginning today in 463 Wingstop locations nationwide.

This is the first-ever national promotion for the concept, and will be supported with national television advertising, a national and local E-mail campaign, and in-store promotions.

"In just over a year since we introduced boneless wings, they have quickly become a fan favorite," said Andy Howard, chief marketing officer for Wingstop. "Approximately 20 percent of sales come from boneless wings and football season seemed to be the right time to introduce bundles."

Boneless Blitz Bundles are available in 25 piece bundles, served with large fresh-cut seasoned fries, an order of veggie sticks, three wing flavors, three dips and three fresh yeast rolls, or 40 piece bundles, served with large fresh-cut seasoned fries, large side, two orders of veggie sticks, four wing flavors, four dips and six fresh yeast rolls.

"This is the first time we've launched a national promotion to this scale," said Howard. "Our franchise network is very supportive of the program, and it's a great value for guests that are trying to stretch their dollar."

The Boneless Blitz Bundles are available in all Wingstop locations nationwide now through the Super Bowl, Feb. 6. The 25 piece bundle is available for $19.99 and the 40 piece bundle is $29.99, though prices may vary by location.

About Wingstop

Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 460 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features nine wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop's award winning fresh-cut seasoned fries. Wingstop has experienced more than seven consecutive years of positive sales increases, received multiple American Business Awards, was crowned Wing King at the National Buffalo Wing Festival and has been voted 'best wings' by outlets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain's national spokesman since 2003. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion.

For more information on Wingstop visit www.wingstop.com. For franchise and franchise event information visit www.wingstopfranchise.com or please call 972-686-6500.

SOURCE Wingstop