Wingstop Introduces Rio Grande Valley to Coca-Cola Freestyle®

New Touch Screen Fountain Dispenser now available exclusively at 11 Rio Grande Valley Wingstop locations

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Aug 17, 2011, 09:00 ET

RICHARDSON, Texas, Aug. 17, 2011 /PRNewswire/ -- Coca-Cola Freestyle has taken over Wingstop in the Rio Grande Valley! The Coca-Cola Company's new proprietary fountain dispensing system with 100+ beverage options is now available for the first time at 11 Wingstop locations in South Texas.

Wingstop is the first retailer in the Rio Grande Valley to bring guests the touch screen operated Coca-Cola Freestyle fountain technology. The sleek, stylish new fountain enables people to select from 100+ regular and low-calorie beverage brands – including many varieties of waters, fruit-flavored and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.

"Wingstop is proud to bring the revolutionary Coca-Cola Freestyle experience to the community," said Andy Howard, chief marketing officer for Wingstop. "We've been open in South Texas for almost 10 years and our customers are some of the most dedicated wing fans we've had the pleasure to serve. Now with the Coca-Cola Freestyle® machine our guests can get their favorite drinks and wings at the same time."

Wingstop is open from 11 a.m. to midnight daily. More information is available at www.wingstop.com or www.facebook.com/Wingstop.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company's portfolio includes 15 billion dollar brands, including Coca-Cola, recognized as the world's most valuable brand, as well as Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply® and Georgia®. Globally, The Coca-Cola Company is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.

About Wingstop

Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 480 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features nine wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop's award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, was crowned Wing King at the National Buffalo Wing Festival and has been voted 'best wings' in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain's national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com or facebook.com/Wingstop.

SOURCE Wingstop