Wingstop Introduces 10th Flavor - Louisiana Rub

New crispy, tangy, dry-rubbed wing now available nationwide

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Oct 18, 2011, 09:00 ET

RICHARDSON, Texas, Oct. 18, 2011 /PRNewswire/ -- For the first time in more than five years, Wingstop has added a new flavor to its award-winning menu. The national wing chain today announced the introduction of its 10th flavor – Louisiana Rub – a crispy, dry rub wing with a blend of tangy seasonings and spices.

(Photo: http://photos.prnewswire.com/prnh/20111018/DA88017)

"Three of our most popular wing flavors are Original Hot, Lemon Pepper and Cajun," said Andy Howard, Wingstop Chief Marketing Officer and EVP of Research and Development. "We wanted to create a unique, new flavor that captured the essence of those favorites, but with a new spin. The result is a dry rub wing with a kick."

Louisiana Rub is available on traditional or boneless wings, boneless strips or Glider sandwiches. The launch is supported with national cable television spots featuring spokesman Troy Aikman, and an online media campaign with mobile and online display ads.

For more information visit www.wingstop.com/louisianarub.

About Wingstop

Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 490 restaurants open across the United States and Mexico. The Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and the newest addition, Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop's award winning fresh-cut seasoned fries, cut daily in every restaurant from Idaho potatoes. Wingstop has experienced eight consecutive years of positive sales increases, was named one of 10 Best Franchise Deals by QSR magazine and has been voted 'best wings' in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain's national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.