Wines Of Alsace USA Creates Campaign For Dry Alsace Riesling

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Jun 24, 2013, 02:10 ET

NEW YORK, June 24, 2013 /PRNewswire/ -- Many wine consumers think Riesling is always sweet. In an effort to change this perception, Wines of Alsace has created a campaign aimed to engage and educate consumers about dry Alsace Riesling. The centerpiece of the campaign is a vibrant, appealing and educational infographic, created by the Wines of Alsace.

(Photo: http://photos.prnewswire.com/prnh/20130624/NY37248-INFO)

The infographic compares the residual sugar of the top 4 Alsace Rieslings sold in the US to the amount of sugar in common beverages, such as soda, orange juice and skim milk (if they were in 750 ml bottles). The juxtaposition of these images is extremely impactful and immediately addresses the perception of sweetness versus what is actually sweet.

Riesling, frequently lumped into the category of "off-dry" to "sweet" wines, is expressed beautifully in Alsace. Situated between the Vosges Mountains and Rhine River in northeastern France, Alsace's cool climate allows for refreshing acidity in the grapes, while little rainfall and lots of sun produce ripe and fruit-driven wines. Alsace Rieslings are typically dry, floral and extremely food-friendly. The region's diverse terroirs all produce an inherent minerality in their Rieslings, making them pure expressions of place. Not to mention, Alsace Rieslings are very affordable with the average price around $20 a bottle.

During the month of July, fans of Alsace Riesling can tweet their favorite Alsace Riesling and food pairing to @drinkAlsace using #TryDryAlsace for the chance to win two Riedel Grand Cru Riesling Glasses. The winner will be selected on July 31^st.

Wines of Alsace is a bureau created to promote the wines and region of Alsace, France in the US. This picturesque, top white wine region also produces Pinot Blanc, Pinot Gris, Gewurztraminer and Cremant d'Alsace sparkling wines, all of which can be found across the US.

Teuwen Communications, formerly Teuwen One Image, is the agency of record for Wines of Alsace. Please contact Stephanie Teuwen ([email protected]) or Louise Jordan DWS ([email protected]), 212-244-0622, with any questions.

SOURCE Wines of Alsace