Wine Market to Grow by USD 167.1 Billion (2025-2029), Boosted by Rising Online Sales Channels, AI Driving Market Transformation - Technavio

NEW YORK, Feb. 7, 2025 /PRNewswire/ -- Report with the AI impact on market trends - The global wine market size is estimated to grow by USD 167.1 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  5%  during the forecast period. Online sales channels gaining traction in global wine market is driving market growth, with a trend towards increasing prominence of private-label brands. However, rising competition from other alcoholic beverages  poses a challenge. Key market players include Accolade Wines Australia Ltd., Boisset Family Estates, Bronco Wine Co., Casella Wines Pty. Ltd., Castel Freres, Charlie and Echo, Concha y Toro, Delicato Family Wines, Deutsch Family Wine and Spirits, E. And J. Gallo Winery, Emiliana Organic Vineyards, Harris Organic Wines, Inglenook, Jackson Family Wines Inc., King Estate Winery, Les Domaines Barons de Rothschild Lafite, Pernod Ricard SA, The Wine Group LLC, and Treasury Wine Estates Ltd..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Market Driver

The wine market is experiencing significant trends in various areas. E-commerce is on the rise, allowing consumers to purchase their favorite red wines from the comfort of their homes. The wine industry focuses on sustainability and organic methods, with wineries adopting new technologies and practices. Red wine, rich in antioxidants like resveratrol and antioxidants, continues to be popular due to its potential health benefits. Wine production involves grapes, alcohol, acids, tannins, and sugars. Preservatives like potassium sorbate and potassium metabasulfite are used to ensure wine's longevity. Wine varieties like Champagne, Chianti, and fortified wines offer diverse flavors and aromas. The luxury wine market caters to consumers seeking delicate flavors and richness. Young consumers are drawn to socializing opportunities, with restaurants and bars being key retail sales channels. Health consciousness is driving demand for organic wines, while premiumization and high-quality ingredients are essential for wineries. Red wine's potential health benefits include improving heart health, reducing bad cholesterol, and managing blood sugar levels. However, moderate consumption is crucial due to its alcohol content and potential risks like circulatory diseases, heart diseases, and stroke. The wine industry faces challenges like enzymatic browning, common cold, and chemical usage. Harvest and growers play a crucial role in ensuring wine's quality. E-commerce platforms facilitate product adoption and cater to various lifestyles. Overall, the wine market outlook remains positive, with consumers seeking flavor, aroma, and health benefits. 

Retailers worldwide are expanding their private-label wine offerings to boost profits in the global wine market. Major players, including Alibaba from China, are introducing their own brands of wine, capitalizing on the rising consumer demand. In the last decade, the private-label wine segment has expanded significantly. Grocery stores, in particular, find private-label wines to be a lucrative option due to higher profit margins, which range from 10% to 15%, compared to national and global brands. Retailers' focus on private-label wines is a significant contributor to the market's growth. 

Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution!

 Market Challenges

• The wine market faces several challenges in the modern business landscape. In the digital age, e-commerce platforms are disrupting traditional wine sales channels, requiring wineries to adapt. Red wine, a popular choice for its antioxidant properties from resveratrol and other polyphenols, faces competition from other alcoholic beverages. Sustainability and organic methods are key trends, pushing wineries to focus on sustainable wine production. Red wine varieties like Chianti and Champagne cater to different palates and markets, with the luxury wine market showing strong growth. Western cuisines continue to influence wine pairing choices. Wine production involves several factors like grape quality, alcohol content, acids, tannins, and sugar, which can impact the final product. Health benefits, including potential heart health advantages, are driving consumer interest. However, concerns over chemicals like potassium sorbate, potassium metabisulfite, and enzymatic browning can deter some consumers. Wine's role in cooking applications and its flavor and aroma add to its appeal. Fortified wines, sparkling wine, and vermouth offer diversity. Moderate consumption is recommended due to potential risks, including circulatory and heart diseases. Consumers are increasingly health-conscious, favoring organic wines and considering their carbon footprint. Celiac disease and premiumization trends also influence market dynamics. Lifestyle factors and socializing in restaurants and bars continue to drive demand.
• The global wine market encounters increasing competition from various alcoholic beverages, which may influence its expansion and appeal. Factors contributing to this competition include the availability of alternatives such as beer, spirits, and cocktails, which can be more accessible and affordable than wine for some consumers. Moreover, changing consumer preferences, particularly among younger demographics, favor sweeter and more flavorful options offered by other alcoholic beverages. Additionally, the popularity of imported brands in the beer, spirits, and cocktail categories poses a significant challenge to the growth of the global wine market.

Discover how AI is revolutionizing market trends- Get your access now!

Segment Overview 

This wine market report extensively covers market segmentation by  

• Distribution Channel
• Off-trade
• On-trade
• Product
• Red
• Fortified
• White
• Sparkling
• Geography
• Europe
• APAC
• North America
• South America
• Middle East And Africa

1.1 Off-trade-  The off-trade distribution channel for wine refers to the sale of wine through retail outlets outside of bars, restaurants, or nightclubs. Supermarkets and hypermarkets are major players in this channel, offering a wide selection of wines from various producers and regions. Retail giants like Tesco, Sainsbury's, Morrisons, Target, Walmart, Meijer, and Kroger are expanding their presence, providing consumers with convenience and affordability. The growth of organized retail in developed and developing economies fuels this trend. Supermarkets and hypermarkets attract customers with discounted prices, pleasant shopping experiences, and a wide range of wine choices. Online wine stores are another off-trade distribution channel, offering convenience through home delivery. Wine.com is an example of an online platform connecting winemakers and consumers. The off-trade segment of the global wine market is expected to grow significantly due to the rise of online sales and the expansion of supermarkets and hypermarkets during the forecast period.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

The e-commerce wave has significantly impacted the wine market, making it more accessible to consumers worldwide. Red wine, a popular choice, is rich in antioxidants like Resveratrol, known for its potential health benefits. The wine industry focuses on sustainability and organic methods, with wineries prioritizing eco-friendly practices. Grapes are transformed into alcoholic beverages through various processes, including fermentation and aging. Wine production involves the use of potassium sorbate and potassium metabasulfite as preservatives, water, and aromatics for flavor and aroma enhancement. Acids, alcohol, tannins, sugar, and enzymatic browning are essential components that contribute to the unique characteristics of each wine. Wine has various applications, from cooking to fortified wines, and can help alleviate common colds, reduce bad cholesterol, regulate blood sugar levels, and even fight cancer by preventing cell damage.

Market Research Overview

The global wine market is a thriving industry that caters to the growing demand for red wine and other alcoholic beverages. Wine production involves the fermentation of grapes, resulting in a complex drink rich in antioxidants like resveratrol and various health benefits. E-commerce has revolutionized the retail sales channel, making wine accessible to consumers worldwide. Sustainability and organic methods are increasingly adopted in wineries, focusing on reducing the carbon footprint and producing healthier wines. Red wine varieties, such as Chianti and Pinot Noir, offer delicate flavors and aromas, making them popular choices for Western cuisines and socializing. Wine production involves several elements, including alcohol, acids, tannins, sugar, and aromatics, which can be influenced by factors like enzymatic browning and the common cold. The luxury wine market caters to consumers seeking high-quality ingredients and unique experiences, with Champagne and fortified wines like Vermouth being popular choices. Moderate consumption of wine is linked to heart health, including the prevention of circulatory and heart diseases like atherosclerosis, coronary heart disease, heart attack, and heart failure. However, it's essential to consider potential health concerns, such as alcohol content and the presence of chemicals like potassium sorbate and potassium metabasulfite. Wine tourism and wineries offer unique experiences for wine enthusiasts, allowing them to learn about the production process and taste various wine varieties. Cooking applications, such as using wine in sauces and stews, further expand the versatility of this beloved alcoholic beverage. With a positive outlook and increasing product adoption, the wine market continues to evolve, catering to the changing lifestyles and health consciousness of young consumers.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Distribution Channel
• Off-trade
• On-trade
• Product
• Red
• Fortified
• White
• Sparkling
• Geography
• Europe
• APAC
• North America
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio