Wilton In-store Cake Decorating Class Participation Increases 47%

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Wilton Enterprises

Sep 29, 2010, 02:00 ET

WOODRIDGE, Ill., Sept. 29 /PRNewswire/ -- For more than 80 years, Wilton Enterprises, the leader in cake decorating and bakeware, has been the No. 1 source for millions of people seeking inspiration for creating at-home celebrations. So it comes as no surprise that Wilton's refreshed curriculum for in-store decorating classes has resulted in an enthusiastic 47% increase in enrollment.  

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"In-store classes can take students from the basics of cake decorating to mastering the finer techniques used by the pros," says Nancy Siler, vice president at Wilton Enterprises.  "In celebration of 35 years of The Wilton Method® in local craft and specialty stores nationwide, these classes have been refreshed to make learning to decorate even easier and more fun."

The new Wilton method courses feature:

  • a fun, friendly, experience
  • exciting new techniques
  • more practice time with instructors
  • more hands-on activity

In the new streamlined curriculum, students begin with the Decorating Basics course and then progress to their choice of either Flowers and Cake Design or Gum Paste and Fondant.  In all three courses, students work with a lesson book featuring step-by-step written instruction and corresponding full-color photos.  Each class includes time for interactive learning and hands-on practice with Wilton cake decorating tools and products under the guidance of experienced instructors.  Lessons from the books include: cake baking fundamentals; icing preparation; selecting complementary colors using a color wheel; writing messages; creating flowers and borders; and covering cakes with fondant.

The Wilton School of Cake Decorating and Confectionery Art, located in Darien, Ill., held its first class in 1929.  In 1975, a curriculum was created for local craft and specialty stores nationwide, making The Wilton Method® classes more accessible to more people.  These classes have attracted more than 4 million students.

To learn more about the refreshed Wilton curriculum, and to search by zip code for local stores offering The Wilton Method course visit www.wilton.com.

About Wilton Enterprises

Wilton Enterprises, based in Woodridge, Illinois and founded in 1929, is the leading food crafting company in the industry, with the number one position in cake decorating and bakeware. Wilton classes, publications and products help millions of people create impressive party desserts.  For the latest information on products and ideas for all occasions, visit www.wilton.com. To locate the closest Wilton Method Cake Decorating class, call 800-942-8881.

SOURCE Wilton Enterprises

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