Willow Unveils its Next Generation of the World's First All-in-One, Spill-Proof Wearable Breast Pump That Fits in a Bra

LAS VEGAS, Jan. 6, 2019 /PRNewswire/ -- The world's first all-in-one, wearable breast pump system that fits in a bra just got even better. Today Willow, the market leader that created the first all-in-one wearable breast pump system, announced the next generation of its game-changing, award-winning technology with the Willow® Wearable Breast Pump 2.0. The new Willow is even faster to get you pumping and your day going. Willow 2.0 is now available for pre-order on willowpump.com. Pre-order bundle is $499.99 while supplies last.

The new enhancements reinforce what women love about Willow: the ability to pump wherever life takes them, untethered, unplugged and able to pump in any position. Unlike any other breast pump, including new entrants, Willow is the only pump that offers spill-proof mobility. With a new clear Flange and Quick-Snap closure, Willow 2.0 gets moms pumping even faster. Additionally, Willow's App, which tracks milk volume in real-time, now includes tips and notifications that are personalized to a woman's own pumping experience.

"The next generation of Willow gets moms pumping faster, which means moms can get back to living their fullest lives faster," said Naomi Kelman, CEO of Willow. "Our Willow community is more than 20,000 moms strong and growing. We believe that moms are women first, and as a leader in the women's health industry, we will continue to pioneer innovative solutions to support them."

If women cannot wait for the new Willow 2.0, Willow's first-generation wearable pump is also available for purchase at a new, lower price of $429.99 on willowpump.com.

Willow 2.0 debuts at CES 2019 in Las Vegas. Find Willow at CES Unveiled January 6, Pepcom January 7 and booth #44167 January 8-11, 2019.

About Willow
Willow is a mission-driven startup in California with a belief that moms are women first. It became our goal to figure out how to give women a breast pump that could keep up with them. Willow helps women lead full lives around their purpose and their passion, not around their pumping schedule. With no cords or attachments, everything fits right inside the pump and into a bra, so women can move through their day, untethered. The next generation of the Willow Wearable Breast Pump, Willow 2.0, is the second product introduction in our women-focused platform. Visit willowpump.com to learn more.

Press Contact
JONESWORKS for Willow
Ayla Richards
212-839-0111
[email protected]

SOURCE Willow