William Roam partners with American Forests

INDIANAPOLIS, Sept. 30, 2014 /PRNewswire/ -- William Roam, creators of American-made personal care products for the hospitality market, is committed to creating healthy forests by partnering with the oldest national nonprofit conservation organization; American Forests.

Fusing a nonprofit program and the hospitality sector, William Roam sought a partnership with American Forests, as the organization represented a clear directive aligned with their core business strategy. "We knew there had to be a way to provide American-made amenities in an ethical and sustainable manner, this organization helps fulfill our belief that things can be different." Says Ali Murphy, CEO of William Roam.

William Roam is responding to a call for change in the marketplace, where consumers demand societal, social or environmental performance. Simply selling good products is no longer enough, companies must give back. The partnership with American Forests guarantees the planting of one tree for every hotel room featuring William Roam's Sense Collection, which could see the planting of over 250,000 trees if just 5% of hotel rooms in the US participated.

Lea Sloan, Vice President of Communications at American Forests says, "When William Roam reached out to us, looking to plant trees in support of their Sense Collection, we were impressed with their innovative concept. There is potential for tremendous positive environmental impact if the hospitality sector steps forward to support these efforts."

Product and Availability
William Roam, inspired by the spirit of modern American travel, has three distinct collections, all American-made. The Sense Collection is artfully created without parabens, sulfates, phthalates, synthetic fragrances or artificial dyes with more than 20 skus of body and hair products, 100% recycled cartons with vegetable-based inks, mobile ordering and no minimums.

About William Roam
William Roam creates high quality, American-made luxury hotel amenities in the spirit of modern American travel: refined but approachable, sophisticated but spirited. A new kind of company—one that holds itself to the highest standards of quality and style, driven by the desire to do business in the most ethical and sustainable manner. Please visit williamroam.com

About American Forests
American Forests protects and restores urban and rural forests. Since 1990, the organization has restored thousands of damaged forest ecosystems, planting more than 45 million trees in all 50 states of the U.S. and in 44 countries, mitigating the effects of climate change. Please visit americanforests.org

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/MP4/148647-William-Roam---The-Sense-Collection-HD.mp4

CONTACT: Bryce Lowry, [email protected], 1-317-356-2883, 1-855-686-4763 (toll free)

SOURCE William Roam