Wildfox Presents Spring 16 'Fairytale' Collection

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Nov 09, 2015, 12:46 ET

Wildfox Spring 2016 'Fairytale' Collection

LOS ANGELES, Nov. 9, 2015 /PRNewswire/ -- Wildfox announces its Spring '16 'Fairytale' collection inspired by witches, mermaids, unicorns and other magical creatures and tales from the 1600s. The collection is set to hit stores in January 2016.

Brought to life in a campaign photographed by Mark Hunter, Spring '16 tells the story, played by models Nadine Leopold, Solveig Hansen and Allie Lewis, who lived an enchanting life exploring the land and sea with sandy feet, windblown hair, and adventurous souls.

Pastel candy hues and mystical graphics create the whimsical fairytale of Wildfox's Spring '16. The collection is filled with playful sayings, such as "My Vacation House is a Castle" and "Don't Feed the Dragons" as well as graphics that we often see in our imagination: kittens with mermaid tails, and majestic unicorns. Standout pieces from the sweater collection include the Luciana bandage dress, which features graphic fruit in strategic places; the Adelaide sweater, a tropical knit hoodie with lace-up neck; a the Lara crop, a delicate tank made of crochet flowers; the Junee sweater, adorned with a heart and the letters "NAH"; and the Hey Sailor Cosette sweater, which is made to look like a sailor's uniform. Prices range from $62-$154 for tees, tanks and sweatshirts and from $118 - $209 for the sweaters.

In addition to our signature ultra-soft tees, sweaters and knits, Wildfox introduces its first-ever ready-to-wear collection of lightweight tops, dresses, jumpsuits, rompers, skirts, pants and kimonos made from flowy chiffon, rayon, and voile fabrics as well as an eco-friendly fabric made from recycled plastic bottles. Prints are offered in solid black, floral and pink lurex as well as graphics including all over stars and moons, seashells and crystals. There is also an underwater wash, which is custom developed and exclusive to Wildfox. RTW styles will be available in February 2016 and prices range from $70-$198.

About Wildfox
Wildfox is a vintage-inspired women's knitwear brand based in Los Angeles. The label was co-created by two best friends who were inspired by a love for vintage tee shirts and the magic of everlasting friendship.
Known for its iconic campaigns, dreamlike quality, and clothes that tell a story, Wildfox has grown to include a full range of tops, bottoms, dresses, and skirts, while the White Label collection offers a range of luxuriously soft sweater knits, laces, chiffons, velour, and sequins. Wildfox Kids, the "little sister" adaptation of the women's line, launched in 2009. Today, Wildfox continues to develop its lifestyle brand with a wide range of Intimates, Swim, Sun, Denim and Accessories. In August 2015, Wildfox expanded into the beauty category with the debut of its first fragrance, in partnership with Elizabeth Arden.
The brand can be found in better retail boutiques nationwide including Ron Herman, Planet Blue, Akira, and Shopbop, along with select department stores such as Bloomingdale's, Saks Fifth Avenue, Nordstrom and Neiman Marcus. The largest selection of Wildfox can be found at Wildfox.com.
In 2014, Wildfox launched its first flagship store in the renowned Sunset Plaza in West Hollywood, CA. A second retail location opened in 2015 at the Malibu Country Mart in Malibu, CA.
Internationally, Wildfox is distributed in over 30 countries worldwide including the U.K., France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia, and Taiwan; and can be found in such stores as Selfridges, Harvey Nichols, Harrods, and TSUM.