Wild Bird Products to Hit $2.2 Billion by 2021

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Jul 11, 2018, 09:13 ET

ROCKVILLE, Md., July 11, 2018 /PRNewswire/ -- Compared to cats and dogs, birds have always trailed somewhat behind in terms of their general pet popularity status. Despite this, a growing number of Americans feed and take care of wild birds that live around their homes and the market for wild bird products is projected to reach $2.2 billion by 2021, according to a new report from Packaged Facts, Wild Bird Products: U.S. Pet Market Trends and Opportunities. The market includes packaged seeds, nuts, and seed blends, suet and nectar, and non-food products such as feeders, houses, and baths.

The Packaged Facts report finds that pet owners, regardless of the type of animal they have, are much more inclined to feed wild birds than non-pet owners. Packaged Facts also reports that the pastime is becoming more popular across all adult age demographics, with 57.2 million people aged 16 and older participating in 2016, up 8.6% from 2011.

Yet even though wild bird feeding attracts has wide appeal, age is a significant factor in identifying people who have affinity for the activity: older Gen X adults and Baby Boomers are the two generations that are most likely to feed wild birds. While the Millennial generation may not be currently feeding wild birds as their older relatives, many Millennials own pets; with this in mind, Millennials may begin feeding birds at a younger age than individuals from previous generations.

"The great thing about wild birds is that they're everywhere and they do their own thing; you don't need to have a large, outdoor space to accommodate them," says David Sprinkle, research director for Packaged Facts. "Products that promote the natural aesthetic of wild bird feeding, but also don't take up too much space, can let younger people who live in apartments and townhouses in on the fun."

About the Report

Wild Bird Products: U.S. Pet Market Trends and Opportunities forecasts market growth for wild bird food and non-food related wild bird accessories. The analysis tracks the growth of the most popular types of wild bird food and wild bird products for American consumers, assessing the impact population demographics like age, race, pet-ownership, location, and home-ownership have on wild bird food and product purchasing trends.

This detailed report contains numerous tables and charts with new 2018 market and consumer survey data exclusive to Packaged Facts.

View additional information about Wild Bird Products: U.S. Pet Market Trends and Opportunities, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: www.packagedfacts.com.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.

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Press Contact:
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SOURCE Packaged Facts