Wienermobile Vehicles Break World Records, Get Tattoos And Meet Celebrities As They Vie To Become Wienermobile Run Champion

MADISON, Wis., Sept. 19, 2013 /PRNewswire/ -- Throughout summer fans of the Oscar Mayer Wienermobile Vehicles have seen their favorite teams set world records, invade Times Square, meet celebrities and even deliver couples to their weddings in order to earn the title of Wienermobile Run Champion. The competition ends Saturday, September 21, the last official day of summer, but until then fans can join their favorite team at WienermobileRun.com for a chance to win a visit from the triumphant Wienermobile team.

"It's been awesome to see different teams take the lead and swap rankings over the last few weeks. Hell On Buns made a crazy comeback, coming all the way from fourth to first place, and it's all because of our fans," said Ed Roland, Senior Experiential and Scale Marketing Manager of Oscar Mayer. "Throughout the competition tens of thousands of people have supported their favorite teams by submitting and helping them complete challenges like getting Wienermobile tattoos, creating and performing Wienermobile cheers and even hosting the Wienermobile at their birthday parties."

Teams #HellOnBuns, #SpeedyWiener, #Autobuhn, #DriftDog, #BornToBun and #Bunderstruck will be working to complete some of the below challenges in the last days of the competition. Fans can get in on the action and help teams complete challenges by tweeting @Wienermobile. To see a full list of challenges for each team please visit WienermobileRun.com.

Team Challenges

• Prank a hotel guest by pulling up in the Wienermobile when they ask for their car at valet.
• Get a photo with someone in full military uniform sitting "shotbun" in the Wienermobile.
• Encourage super fans to get a tattoo of the Wienermobile and documenting the process from start to finish.
• Break a world record and capture it on video like the longest jump shot over a Wienermobile, the longest distance a hot dog has been dropped into a bun and putting the most toppings onto one single hot dog.
• Encourage fans to change up their everyday look by buzzing the Wienermobile Run logo into their hair.

In addition to joining their favorite team online, fans can also help teams earn points by submitting photos of the vehicles with the team hashtag on Twitter and Instagram.

The Wienermobile Run Champion will be announced Monday, September 30 on WienermobileRun.com. Fans that join the winning team on or before Saturday, September 21 will be entered for the chance to win a visit from their Wienermobile Run Champion. For more information and to join a team for your chance to win, visit WienermobileRun.com. Fans can also keep up with all the Wienermobile teams on Twitter and Instagram.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

Video with caption: "WIENERMOBILE VEHICLES BREAK WORLD RECORDS, GET TATTOOS AND MEET CELEBRITIES AS THEY VIE TO BECOME WIENERMOBILE RUN CHAMPION." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG82711-20130919-DRIFTDOG-RECORD.mp4

Image with caption: "WIENERMOBILE VEHICLES BREAK WORLD RECORDS, GET TATTOOS AND MEET CELEBRITIES AS THEY VIE TO BECOME WIENERMOBILE RUN CHAMPION." Image available at: http://photos.prnewswire.com/prnh/20130919/CG82711-a

Image with caption: "WIENERMOBILE VEHICLES BREAK WORLD RECORDS, GET TATTOOS AND MEET CELEBRITIES AS THEY VIE TO BECOME WIENERMOBILE RUN CHAMPION." Image available at: http://photos.prnewswire.com/prnh/20130919/CG82711-b

SOURCE Oscar Mayer

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