Wicked Good Cupcakes® Announces Partnership with Cinnabon®

Just in time for the holidays, Wicked Good Cupcakes® debuts four new cupcake in a jar varieties in partnership with Cinnabon®

News provided by

Cinnabon

Dec 01, 2015, 02:52 ET

COHASSET, Mass., Dec. 1, 2015 /PRNewswire/ -- Popular family-owned cupcake company Wicked Good Cupcakes® partners with the global brand Cinnabon® to introduce the newest line of cinnamon spiced holiday treats, Wicked Good Cinnabon® Cupcakes in a Jar. Wicked Good Cupcakes Founders Tracey and Dani Noonan gained national attention for their innovative and delicious cupcakes in a jar when they appeared on ABC's Shark Tank. Impressed with the concept, the show's host and investor, Kevin O'Leary, helped them expand their burgeoning businesses into a multi-million dollar success in just a few short years.

Former President of Cinnabon and current Group President of FOCUS Brands (Cinnabon's parent company), Kat Cole responded to a tweet from the founders and they set up time to talk. Kat quickly became impressed with the mother-daughter team that founded the company and their hunger to learn and grow. After sharing best practices and sound business advice, Kat explored the opportunity for a brand partnership with the founders. The new and amazing Wicked Good Cinnabon Cupcakes are the result of months of ongoing collaboration and mentorship between Kat Cole, the Cinnabon team and Tracey and Dani Noonan.

"Just like us, Kat Cole is a female businesswoman who started at the bottom and worked her way up," explains Tracey Noonan. "With all that she achieved at Cinnabon, and her involvement in many other successful startups, we are amazed and honored that she would take the time to mentor a mother-daughter startup like ours. We are so grateful for this wonderful opportunity," she adds.

"It brings me such joy to work with innovative companies like Wicked Good Cupcakes and the ambitious women who run them," said Kat Cole. "Having been in their shoes as women paving our own paths and being so involved in early stage consumer businesses, I know first-hand about the challenges that up-and-coming entrepreneurs face. I'm glad to lend a helping hand when I come across a young business that has great potential and passionate founders."

The Wicked Good Cupcakes Cinnabon lineup includes:

Wicked Good Cinnabon® Cinnamon Roll Cupcake Jar
Wicked Good Cinnabon® Cinnamon Spiced Gingerbread Cupcake Jar
Wicked Good Cinnabon® Cinnamon Spiced Pumpkin Cupcake Jar
Gluten-Free! Wicked Good Cinnabon® Cinnamon Roll Cupcake Jar

All of the Cinnabon offerings are created with Cinnabon signature ingredients, such as Makara® Cinnamon, cream cheese frosting and Ooey-Gooey™ cinnamon spiced filling. The flavor is undeniably Cinnabon – one of the most recognized and irresistible flavors in baked goods.

Both Cinnabon and Wicked Good Cupcakes are thrilled to be offering a gluten-free alternative. Gluten-Free! Wicked Good Cinnabon® Cinnamon Roll Cupcake Jar is the first Cinnabon product allowing people with gluten sensitivity or intolerance to enjoy the flavors of Cinnabon.

The Wicked Good Cinnabon cupcakes in a jar can be purchased at www.WickedGoodCupcakes.com and at Wicked Good Cupcakes retail outlet in Boston's Faneuil Hall Marketplace. Pricing ranges from $19.95 for a 2-pack set to $39.95 for a 4-pack set and $55.95 for a 6-pack set. For a special gift or occasion, jars can be personalized with custom labels. Each Wicked Good Cupcake jar is hand packed with two cupcakes and lasts up to ten days without refrigeration or six months when frozen.

About Wicked Good Cupcakes®
Wicked Good Cupcakes began when mother-daughter team Tracey Noonan and Danielle Vilagie took cake-decorating classes to spend time together. After posting their work online, they found themselves being asked to create cakes for friends and family, as well as for corporate events. Drawn to the art of cupcakes, they experimented with unique flavors and designs. The popularity of their cupcakes spread and soon Wicked Good Cupcakes was born. The bakery offers a wide selection of specialized and seasonal cupcakes baked daily, and has been featured in local, regional and national media. For more information visit www.wickedgoodcupcakes.com, follow them on Twitter @wkdgoodcupcakes or on Facebook at www.facebook.com/WickedGoodCupcakes.

About Cinnabon®
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon® currently operates over 1,200 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon® is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.Cinnabon.com for more information, follow on Twitter @Cinnabon or become a Facebook fan at www.facebook.com/Cinnabon.