Whyte & Mackay Americas And Blackheath Beverage Group Announce Sales Partnership In The U.S.
STAMFORD, Conn., June 17, 2013 /PRNewswire/ -- Whyte & Mackay Americas has engaged Blackheath Beverage Group to further develop the national sales representation of the Whyte & Mackay Scotch Whisky portfolio.
Effective immediately, Blackheath's sales team will work alongside the Whyte & Mackay team to add further impetus to the rapid growth that their brands have enjoyed over the last couple of years.
"Dalmore and Jura malt whiskies have been on a fast track in an outstanding category," says Jorge Gutierrez, VP Whyte & Mackay Americas. "Cluny Blended Scotch Whisky is also growing strongly despite an overall segment decline. Blackheath have put together an experienced, energetic team that we believe will help to increase our market penetration and accelerate the development of our brands in the US market."
Jay Harkins, CEO of Blackheath added, "I couldn't be happier than to have the opportunity to work with the Whyte & Mackay team and represent such outstanding brands in the marketplace. In combination the Blackheath and Whyte & Mackay sales infrastructures will ensure that Dalmore, Jura, Cluny and John Barr continue to outperform the market."
Blackheath Beverage Group was founded in August of 2012 to provide spirits brand owners and suppliers an alternative route-to-market strategy utilizing a proprietary sales force and marketing team. For more information please visit: www.bhbeverage.com
Whyte & Mackay was founded on the docks of Glasgow in 1844 by James Whyte and Charles Mackay and since that time this much loved company has gone from strength to strength. From producing award winning blends to record breaking luxury malts – and recreating a 100 year old whisky found in Antarctica along the way – Whyte & Mackay reinforces Scotland's global reputation for innovation, quality and for producing the world's best whisky. Whyte & Mackay Americas LLC is a wholly owned subsidiary of the Whyte & Mackay Glasgow operation.
SOURCE Blackheath Beverage Group
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