Why Sharing your Marketing Secrets Boosts your Credibility as an Expert

NEW YORK, April 25, 2012 /PRNewswire/ --Educating your customers and prospects by sharing expertise and insight is at the heart of content marketing.  According to a recent article by Joe Pulizzi, "Lethal Generosity: The Key to Your Online Content Strategy," doing so on a consistent basis – and even divulging marketing secrets in the process– is a must to strengthen your competitive advantage.

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The article, now available on PR Newswire's small business resource center, discusses the shift away from the traditional thinking that marketers should hide competitive information and why sharing your 'secret sauce' could positively impact your position as an industry expert. 

To learn more and access the full article, click here.

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