Why Public Companies Need to Add Mobile Apps to Their IR Arsenals

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Mar 28, 2012, 02:27 ET

NEW YORK, March 28, 2012 /PRNewswire/ -- Mobile data is growing at a break-neck pace and millions of investors are using their mobile devices to research investments and receive alerts. With the array of new social and mobile tools available to communications practitioners, it can be difficult to navigate and capitalize on the right options.

In a new blog post, Todd Fromer, Managing Partner at KCSA, discusses the need for investor relations departments to engage in the use of mobile apps when communicating with their shareholders and explains how KCSA Strategic Communications' recently announced creation the IR App, a first-ever, turnkey mobile app available to publicly traded companies, can meet that need.

The IR app: Why every public company needs one NOW
http://bit.ly/theirapp

About KCSA Strategic Communications

KCSA is a fully integrated communications agency specializing in public relations, investor relations and marketing with expertise in financial and professional services, technology, healthcare, media, energy and public services companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm's clients are its best references. For more information, visit www.kcsa.com.

Media Contact: Anne Donohoe, +1-212-896-1261, [email protected]

SOURCE KCSA Strategic Communications