Wholesome!™ Launches Biodynamic® Cane Sugar At Whole Foods Market

SUGAR LAND, Texas, May 19, 2015 /PRNewswire/ -- Wholesome!™, the leading U.S. brand of Organic, Fair Trade and Non-GMO verified sugars and sweeteners, has announced that it has started selling Demeter Certified Biodynamic^® Cane Sugar with Whole Foods Market. Already hitting store shelves, Wholesome! is one of the first companies to bring Biodynamic Cane Sugar to the United States.

The Wholesome! brand, formerly known as Wholesome Sweeteners, specializes in selling delicious, clean sweeteners that are produced with care for the consumer as well as care for the planet and the farmers that grow them.

"Incorporating biodynamic farming principles was a natural extension for us at Wholesome!," explained Nigel Willerton, chief executive officer. "Our new Biodynamic Cane Sugar is grown and produced through this holistic approach to organic agriculture that encompasses the environmental and ethical stewardship that we cherish in every Wholesome! product."

Grown in the lush, green, organic sugar cane fields of Paraguay, Biodynamic Cane Sugar is a delicious, unrefined alternative to refined white sugar. Made from freshly squeezed Biodynamic cane juice, which is then evaporated and crystallized on harvest day, it captures a tiny bit of natural molasses in each blond crystal making it delightfully sweet and flavorful. Used as a one-for-one replacement for refined white sugar, it is a great complement to hot or cold beverages or used to sweeten desserts.

The holistic nature of Biodynamic farming strives to heal the planet by taking organic farming back to basics where nothing artificial disturbs nature's delicate balance. The farm is self-sustaining taking into account Earth's natural cycles and rhythms. Biodynamic farming methods also promote animal welfare and naturally restores the soil to produce amazing crops.

The company has sold its sweeteners through Whole Foods Market stores for several years and the two companies have a shared commitment to provide high quality items with low environmental impact.

"At Whole Foods Market, we partner with suppliers that share our commitment to environmental stewardship and supporting local farmers and growers," said Dwight Richmond, Whole Foods Market global grocery purchasing coordinator. "We were eager to team up with Wholesome! to launch the first Biodynamic certified Cane Sugar and are excited to give Whole Foods Market shoppers an exclusive, first taste."

Wholesome! Biodynamic Cane Sugar is sold in 1.5lb bags at Whole Foods Market and is Demeter Certified Biodynamic, as well as Certified Fair Trade, USDA Organic and Non-GMO Project Verified. It is also Gluten Free, Vegan and Kosher.

About Wholesome!™

Wholesome! believes that life is sweeter when you pour your whole heart into all that you do. Formerly known as Wholesome Sweeteners, the Wholesome! brand is the nation's leader in Fair Trade, Organic and Non-GMO sugars, molasses, syrups, stevia and honeys. Wholesome! has been committed to organics and staying on the cutting edge of eco-friendly agriculture since its founding in 2001. Wholesome! is dedicated to Fair Trade and partners with caring farming families across the globe ensuring them a fair price for their crops. Since 2005, Wholesome! has paid more than $10 million in Fair Trade premiums to farming co-operatives and partners worldwide helping bring clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil and Paraguay. Visit WholesomeSweet.com or contact Customer Service: 1(800) 680-1896 or [email protected]. Wholesome!™ is a trademark of Wholesome Sweeteners, Inc.

MEDIA CONTACT:
Holly Cassard
Wholesome!™
1 (281) 275-3120
[email protected]

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SOURCE Wholesome!

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