Who What Wear Unveils Shelter Website www.DomaineHome.com

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Apr 30, 2013, 08:32 ET

LOS ANGELES, April 30, 2013 /PRNewswire/ -- The co-founders of online magazine Who What Wear, Katherine Power and Hillary Kerr, are pleased to announce the launch of their home decor website www.DomaineHome.com. The new website led by Mat Sanders (previously of Domino and ApartmentTherapy.com) spotlights stylish shelter content for fashionable consumers in the form of a shoppable online magazine.

(Photo: http://photos.prnewswire.com/prnh/20130430/LA04239)

"The Who What Wear reader is stylish in all areas of her life—from the way she dresses to how she decorates her home," Kerr says. Adds Power, "With Domaine, we're applying the same guiding principles we use on Who What Wear —inspire, inform, and empower—to help our readers create a home that truly expresses who they are."

Seeking to bridge the gap between artistry and commerce, Domaine celebrates design through one-of-a-kind interiors, breaking trend reports, shoppable stories, and collaborative features with the likes of Kelly Wearstler and Jeffrey Alan Marks (Bravo's Million Dollar Decorators). Home tours offer exclusive glimpses inside the residences of celebrities and tastemakers, including actress Lea Michele, Jessica Alba, and former Domino creative director Sara Costello. Regular contributors include Domaine's Editor at Large interior designer Estee Stanley, DIY expert Erica Domesek of P.S. I Made This, and culinary expert Claire Thomas of The Kitchy Kitchen.

About Who What Wear

Who What Wear is the definitive online authority for trendsetting fashion lovers and their followers. This multi-media brand has quickly become the essential resource among tastemakers everywhere and is beloved by numerous stylish celebrities such as Rachel Bilson and Nicole Richie, all the while, appealing to all women with its inclusive voice and approachable take on fashion, celebrity, and style.

Who What Wear reaches its audience through its online magazine and a daily email newsletter covering the latest in celebrity fashion, runway trends and beauty secrets. The WWW content also includes online video and books.

Who What Wear was founded in 2006 by two former ELLE editors, Katherine Power & Hillary Kerr.

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