WhiteHall Products Names MarketingDirection.com Agency of Record

TAMPA, Fla., Dec. 15, 2010 /PRNewswire/ -- WhiteHall Products, a leading provider of single-use solutions including plastics, paper products and janitorial supplies, today announced that the company has selected MarketingDirection.com as its agency of record. Agency founder and president Christy Vogel will head up WhiteHall's newly expanded marketing division, working with WhiteHall President Mike Russo and CEO Joe Justin to support the company's aggressive five-year growth plan.

Vogel will be responsible for industry research, including customer surveys, competitive analysis and defining WhiteHall's primary target market. She will then recommend any necessary redesign of the company's existing marketing tools and new marketing initiatives.

"Christy is an extremely knowledgeable marketing professional with an established track record of helping take companies to the next level," said WhiteHall President Mike Russo. "With our ambitious growth goal, Christy will be an invaluable addition to our team."

Vogel has successfully marketed businesses, franchisors and real estate companies for more than 17 years. She has spearheaded partnerships with companies including Walt Disney Pictures and NASCAR, worked with HBO: Real Sports with Bryant Gumbel, and been quoted by business publications, franchise websites and podcasts across the nation.

"WhiteHall Products is a truly innovative leader in its industry," said Vogel. "It has a reputation for outstanding customer service and has a well conceived business plan. Management appreciates the critical role that marketing will play and I am delighted to help ensure that they realize their goals."

About MarketingDirection.com

MarketingDirection.com is a full-service marketing firm based in Tampa, Florida. Among the firm's services are advertising, media buying, graphic design, direct marketing, website design and search engine marketing, creating and conducting webinars and workshops, developing sponsorship and partnership opportunities, and providing industry trade show support for its clients.

About WhiteHall Products

WhiteHall Products has provided quality plastic packaging, paper products and janitorial supplies to a diverse range of clients including quick service restaurants, distributors and manufacturers throughout the Unites States since 1992. Headquartered in Tampa, Florida and with offices throughout Southeast Asia, the company offers innovative, single-use products and global sourcing giving their clients creative solutions to meet their challenges in the marketplace. WhiteHall is committed to green initiatives and offers a wide variety of biodegradable products. For more information about WhiteHall Products please visit our website at www.whitehall-products.com or call Christy Vogel at 813-526-1870.

SOURCE WhiteHall Products