White Paper Release: 'Intellectual Property Portfolio Management Trends and Success Factors 2012'

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Mar 20, 2012, 08:00 ET

LONDON, March 20, 2012 /PRNewswire/ --

Legal IQ has just launched a new white paper on Intellectual Property (IP) Portfolio Management Trends and Success Factors 2012, which reviews the recent challenges and changes in IP. It draws upon the insight of leading legal professionals from across the world, and across Patents and Trademarks. They share how they view the future and plan to tackle the legal challenges and changes in IP.

The complete white paper is free for download at Legal IQ's 2^nd Annual Global Patent Congress website, http://www.patentcongress.com/nw

Discover how economic and technological challenges are being addressed by businesses through investment and strategy, find out which geographical regions are experiencing investment growth, and how IP is likely to change over the coming decade.

All trends indicate an underlying drive to realign and grow in the face of changing technological, economic, and industry conditions. Portfolio management strategy is a cornerstone of success and a driver for growth. An openness to embrace the growing availability of new technology is also key to enable greater efficiency.

As Duncan Park, Leading Counsel Intellectual Property at Statoil comments in the white paper: "With open innovation and the development of research across the internet and across borders, the IP landscape will change - with less and less large patent portfolios, less using IP to exclude other parties, and more collaboration"

Some of the key findings of the white paper include:

Cost Control is of Importance to 93.6% of Trademark professionals and 96.4% in Patents
Most Business-Critical Activities: Alignment of Trademark/Patent Assets with Business Strategy
Key Future Investment for Trademarks will be Consultancy, and for Patents, Software

To see the full survey result of 600 legal professionals, more key trends for 2012, and to read case studies from leading experts in the field, download the white paper at http://www.patentcongress.com/nw

For more related content and information about upcoming Legal events, join the Legal IQ community here: http://www.legaliqonline.com

To find out about Legal IQ's 2^nd Annual Global Patent Congress http://www.patentcongress.com/nw, taking place 25 - 26 September in Copenhagen, contact +44(0)207-036-1300 or email [email protected].

http://www.patentcongress.com/nw

SOURCE Legal IQ