White Owl Launches Hottest New Flavor-UNFLAVORED!

RICHMOND, Va., Jan. 10, 2012 /PRNewswire/ -- White Owl announced today the launch of the hottest new flavor to hit the cigarillo market, White Owl FoilFresh® Silver Cigarillos.  The newest addition to the White Owl Cigarillo product line is in stores now. 

(Photo: http://photos.prnewswire.com/prnh/20120110/PH33359)

"This is an example of how White Owl is on the cutting edge of consumer trends," according to Katherine Macomber, White Owl Brand Manager.  "Small Unflavored HTL is the fastest growing segment in the industry, almost doubling in size in 2011.  White Owl is the first major brand to invest in this segment, catering to the consumer who wants a smooth, uncomplicated and great tasting smoke."

White Owl is also using its innovative FoilFresh® technology for the latest addition to the portfolio, guaranteeing each Silver Cigarillo is as fresh as the day it was made.  "Silver Cigarillos offer 100% freshness guaranteed and uncomplicated tobacco enjoyment.  We think this is a fantastic alternative to sweet or flavored cigars."

White Owl will support the launch with slick custom point of sale displays and four special offers including the introductory 2 for 99 cents deal, 3 for 2 pouches, 5 for 4 packs and bonus box offers.

About White Owl:

Since 1887, White Owl has blended select tobacco to create a mild and fine tasting smoke. Today, this tradition continues in the smooth aroma of White Owl FoilFresh®. Now your FoilFresh® White Owls are as fresh as the day they were made.  No matter how the market changes, White Owl keeps coming up with Fresh ideas.

About Swedish Match:

Swedish Match is a global Group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters.  Some of our well known brands include White Owl, Garcia y Vega, Red Man, Timber Wolf, and Longhorn.  Swedish Match U.S. Sales is headquartered in Richmond, VA.   For more information visit the website at www.SwedishMatch.com .

SOURCE White Owl

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