White Owl Announces Another First: White Owl DUOS - The Perfect Pair

RICHMOND, Va., April 8, 2020 /PRNewswire/ -- Swedish Match, the maker of White Owl cigars, continues to  transform the cigar market. White Owl keeps coming up with fresh and innovation ideas. White Owl was first in FoilFresh, first in Limited Edition Offerings, and now first with DUOS. The introduction of White Owl DUOS cigarillos offers a new concept, delivering a series of limited-edition, perfectly paired flavor combinations designed to double satisfaction. White Owl DUOS: Berries and Cream launches nationwide as the first edition of the series in April 2020.

"Swedish Match is always looking for new ways to innovate the product category and drive user enthusiasm. That's why we're thrilled to introduce the innovative DUOS concept with the launch of our new Berries and Cream variety," said Katherine Macomber, Senior Brand Manager, Cigar and Pipe Tobacco for Swedish Match. "Delivering two complementary flavors in one pouch, the perfect combination of sweet and creamy, brings new life to the user experience."

Though the Berries and Cream complementary flavor combination is only available in-stores for a limited time, consumers can still enjoy the thrill that DUOS provide year-round. White Owl plans to roll out an all-new flavor pairing every four months for ultimate user satisfaction — consumers can look forward to the launch of the next edition, Mango and Pineapple, arriving in-stores in August 2020.

"White Owl's limited-edition cigarillos have always been in high demand with users," added Macomber. "To deliver an enhanced experience for White Owl enthusiasts, Swedish Match developed its new rotating flavor model, sustaining user excitement throughout the year and offering even more options on a seasonal basis."

White Owl DUOS are available in a competitive "$0.99 or $1.49 for 2 cigars" format and a "Save on 2" package that allows for retail pricing flexibility.

To learn more about White Owl DUOS, visit whiteowlcigar.com.

About Swedish Match:
Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (pouches, cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. Swedish Match's vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Timber Wolf, ZYN and Garcia y Vega.

Contact:
Sandy Fowler-Jones
Swedish Match North America
[email protected] 
804-787-5132

SOURCE Swedish Match

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