White Cloud Electronic Cigarettes has teamed up with LexisNexis® to serve as an Instant Age Verification system.

TARPON SPRINGS, Fla., Feb. 10, 2014 /PRNewswire/ -- White Cloud has integrated the LexisNexis® Instant Age Verification system into their eCommerce store to evolve their current prevention of underage purchases and identity fraud.

Robert Burton, Director, Corporate & Regulatory Affairs at White Cloud said, "We target our products at adult smokers looking for an alternative to existing combustible products as well as existing electronic cigarette users looking for better quality products. That is why it is vital to have the age verification in place to prevent those under legal age purchasing electronic cigarettes."

As concerns rise in the media, White Cloud Cigarettes is reassuring the public of their security and confidence that those who are underage will not be able to purchase electronic cigarettes. Retail fraud is over a $100 billion problem and White Cloud is taking the extra step to ensure the safety of their customers by researching through one of the largest databases in real time. The LexisNexis® database is comprised of more than 34 billion records of data including 10,000 sources such as government issued ID's. White Cloud's Age Verification system performs in the background so it will not interfere with consumers' purchases.

LexisNexis® Group assists companies and corporations with computer-assisted legal research services. They were founded in 1977 and since 2003, LexisNexis® has processed more then 51 million age verification requests. LexisNexis® also works with the top US financial institutes as well as retail outlets and health care professionals to prevent fraud, achieve regulatory compliance and mitigate business risk.

About White Cloud Electronic Cigarettes
White Cloud Electronic Cigarettes, formed in 2008 and located in Tarpon Springs, FL, is a vertically integrated manufacturer and marketer of electronic cigarettes. The company is one of the first to produce a completely disposable electronic delivery product using lightweight food grade BPA-free thermoplastics. For more information, please visit www.whitecloudelectroniccigarettes.com.

SOURCE White Cloud Electronic Cigarettes

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