White Castle Opens A New State-of-the-Art Restaurant

Hilliard-Rome Road Restaurant Offers Many 21st Century Innovations

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Dec 10, 2013, 09:45 ET

COLUMBUS, Ohio, Dec. 10, 2013 /PRNewswire/ -- White Castle celebrated the grand reopening of its Hilliard restaurant at 1550 Hilliard-Rome Road on Dec. 8. The rebuilt Castle restaurant incorporates technology that leads the restaurant industry while maintaining old school dining options and keeping 40 jobs.

(Logo: http://photos.prnewswire.com/prnh/20030828/WHITECASTLELOGO)

The 38-foot by 74-foot building seats up to 48 guests and includes drive-thru service. It includes self-ordering stations for guests to choose their meals from a touch-screen menu. Just like the original White Castle restaurants, seating will be available at a front counter. An open kitchen design will allow guests to watch their orders being made from start to finish. The updated design will be enhanced with a Coca-Cola Freestyle^® fountain dispenser.

The sleek, stylish Coca-Cola Freestyle^® fountains are touch-screen operated, enabling Cravers to select from more than 100 regular and low-calorie brands including waters, sports drinks, lemonades and sparkling beverages.

"White Castle's had a presence in Columbus since the 1930s," said Chris Shaffery, White Castle regional director. "As we explore new locations to open Castles, we know how important it is to reinvest in the cities where we're currently located. As a family-owned business for more than 90 years, we've learned to listen to the feedback from our Cravers and to offer new innovations to make the White Castle experience more memorable than ever before."

The newest White Castle will serve the chain's famous fare, including the iconic Original Slider® 24 hours a day, seven days a week. Breakfast will be served from midnight until 10:30 a.m. The full menu is available online or with a mobile ordering app at http://www.whitecastle.com/onlineordering.

About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. White Castle's loyalty program, Craver Nation, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and CraverNation.WhiteCastle.com.

SOURCE White Castle