White Castle® Gives Its Mobile App A Crave-Worthy Makeover

Newly redesigned mobile app boasts ease-of-use benefits and added convenience for customers

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Feb 25, 2016, 10:22 ET

COLUMBUS, Ohio, Feb. 25, 2016 /PRNewswire/ -- White Castle, America's first quick-service hamburger chain, announced today the launch of its newly redesigned mobile app, perfect for those who want to save time and money, and for those craving convenience in addition to their coveted Sliders.

"As a brand, we are constantly looking for ways to improve, evolve and keep up with ever-changing trends," said Jamie Richardson, vice president of White Castle. "Our revamped mobile app makes it easier than ever for our customers to order our menu items, right from their smart phones."

White Castle debuted its original version of its mobile app in 2012, and was one of the first quick-service hamburger restaurants to offer a mobile app for ordering food. The original app was created to help save customers time, by allowing them to order ahead for larger parties. It also gave them the option to customize their orders. White Castle values its customers' feedback, and updated the app to include the same crave-worthy benefits, but in a way that's more user friendly.

"We think our customers will really love the newly redesigned app and we're looking forward to hearing their feedback," said Richardson. "And while offering our Cravers a more user-friendly app was highly important to us, we wanted to do more because we truly value their loyalty and support of the White Castle brand. That's why in addition to convenience, we're offering our Cravers a way to save money, too."

To celebrate the launch of the app and encourage customers to download, White Castle is giving those who order online or through the mobile app a Crave-worthy deal – a sack of 10 Original Sliders for just $5.

The White Castle mobile app is available for free download now on the app store. In addition to ordering through the mobile app, White Castle also accepts mobile payments via Apple Pay and Android Pay.

For more information, visit www.whitecastle.com.

About White Castle
White Castle, America's first fast-food hamburger chain based in Columbus, Ohio, is celebrating 95 years as a family-owned business. The company was founded in Wichita, Kansas, in 1921 serving The Original Slider® which was named the most influential burger of all time in 2014 by Time. All White Castle Sliders are made from 100 percent USDA inspected beef. Today White Castle owns and operates nearly 400 restaurants in 13 states and has two dedicated Crave Mobiles that attended hundreds of events in 2015. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries as well as three frozen food processing plants. The retail division markets White Castle signature products in grocery, warehouse and convenience stores across the United States and in a growing number of international locations, including military PX's around the world.

WhiteCastle.com is a culture center for Cravers, the chain's loyal and passionate fan base, connecting like-minded Slider enthusiasts from around the globe in a social media setting. For more information on White Castle and to see the Craver Hall of Fame, visit whitecastle.com.

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SOURCE White Castle