White Castle Announces The Birth Of A New Nation

Celebrating National Hamburger Month With Several Events Throughout May

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May 01, 2012, 09:35 ET

COLUMBUS, Ohio, May 1, 2012 /PRNewswire/ -- To kickoff National Hamburger Month, White Castle launches a new loyalty program for its customers called Craver Nation. The program encourages like-minded Cravers to form a social community with rewards in the form of FREE Sliders.

(Logo: http://photos.prnewswire.com/prnh/20030828/WHITECASTLELOGO )

"White Castle is known to have a legion of loyal Cravers around the globe," said Jamie Richardson, vice president of White Castle and an Ambassador of Craver Nation. "Since we often hear from them, we developed Craver Nation so that they can share their love for all things White Castle in a social media setting."

The Craver Nation website includes a gallery of photos from Cravers, as well as online games. Cravers can create their own profile and post comments on the site. Fans also will be able to keep up-to-date anywhere they go with the Craver Nation mobile phone application. Cravers can earn points for FREE Sliders by completing certain tasks on the website and everyone gets two FREE Sliders for signing up at http://cravernation.com/. In conjunction with the launch of Craver Nation, White Castle is giving away one of the newest tablets on the market each day and one lucky Craver Nation citizen will win White Castle Sliders for life.

In addition to the launch of Craver Nation, White Castle will honor the U.S. military at Fleet Week in New York City. America's first fast-food hamburger chain is cooking and serving Sliders to members of the U.S. Navy, Marines and Coast Guard from 5-7 p.m. on May 25. In conjunction with Fleet Week, White Castle is hosting its Fastest Griddle Contest between one sailor, Marine and a member of the Coast Guard. The contestants will be tested on their speed, accuracy, efficiency and quality of burger making.

May also marks the call for entries for the 12th annual Cravers Hall of Fame Contest from now through July 31. Cravers can submit original stories about their relationship with White Castle, why White Castle is meaningful to them and the efforts they have gone to satisfy cravings for the Original Slider® hamburgers at http://www.whitecastle.com/cravers/hall-of-fame/new. Stories are evaluated for originality, duration and extent of the "Crave." Official rules are available at www.whitecastle.com/cravers/hall-of-fame-rules. Winning Cravers are invited to Columbus, Ohio to attend the Hall of Fame induction ceremony this fall.

This is the 21st year that White Castle, the official sponsor of National Hamburger Month, is honoring the creation of the hamburger with several events in May.

About White Castle

White Castle is a family-owned business based in Columbus, Ohio that owns and operates more than 400 White Castle restaurants in 12 states. The company was founded in Wichita, Kansas in 1921 and is America's first fast-food hamburger chain. All White Castle Sliders are made from 100-percent USDA approved beef or 100-percent white meat chicken. For more information on White Castle, visit www.whitecastle.com.

SOURCE White Castle