Whirlpool Ranks Highest in Brand Trust in America's Most Trusted Study, Lifestory Research Reports

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Jan 13, 2022, 10:00 ET

NEWPORT BEACH, Calif., Jan. 13, 2022 /PRNewswire/ -- Among the 11 most popular washer and dryer laundry appliances, Whirlpool is the most trusted brand in the America's Most Trusted® Study released today. According to the Lifestory Research 2022 America's Most Trusted Study, brand trust is critical among people searching for a new washer or dryer and Whirlpool is the brand people trust the most.

In the Lifestory Research 2022 America's Most Trusted® Study, 9,916 people were surveyed and asked opinions of washer and dryer laundry appliance brands. In study, consumers evaluate several brand equity metrics to understand brand trust. Whirlpol generated the highest Net Trust Quotient score (112.6) among shoppers and earned the #1 ranking in the 2022 Lifestory Research America's Most Trusted® study. This is the sixth time in which Whirlpool has been ranked #1 in the annual America's Most Trusted® Laundry Appliance study.

To be included in the national ranking, a brand needed to be known by shoppers throughout the United States and be among the most prominent brands based on sales activity within the product industry. The laundry appliance brands in the national ranking included Whirlpool, Maytag, Bosch, LG, GE, Samsung, Kenmore, Frigidaire, Miele, Electrolux, Amana.

For more information about the Lifestory Research 2022, America's Most Trusted® Laundry Appliance study, visit https://www.lifestoryresearch.com/2022-americas-most-trusted-laundry-appliance

To view the online press release, please visit https://www.lifestoryresearch.com/press-release/2022-national-laundry-appliance-brand-study

About Lifestory Research®

Leaders, companies, and brands know that great ideas are only useful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and audiences. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to create customer insights, drive innovation, deliver brand strategy, and move people forward.

America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. The study uses well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.

For more information, please visit www.lifestoryresearch.com

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America's Most Trusted® is a registered trademark of Lifestory Corporation.

SOURCE Lifestory Research