Whirlpool Corporation Announces New Collaboration with The Walt Disney Company

Whirlpool brand to Become Official Kitchen and Laundry Appliance of Walt Disney World® Resort and Disneyland® Resort

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Nov 01, 2018, 08:00 ET

BENTON HARBOR, Mich., Nov. 1, 2018 /PRNewswire/ -- Whirlpool Corporation (NYSE: WHR) and The Walt Disney Company today announced that Whirlpool brand will be the Official Kitchen and Laundry Appliance of Walt Disney World Resort in Lake Buena Vista, Florida and Disneyland Resort in Anaheim, California.

With this new relationship, Whirlpool brand's innovative lines of kitchen and laundry products such as refrigerators, dishwashers, ovens, cooktops, microwave ovens, clothes washers and clothes dryers will now have a presence in select Disney Vacation Club Villas at Walt Disney World Resort and Disneyland Resort. One bedroom or larger accommodations at Disney Vacation Club properties include full kitchens as well as clothes washers and dryers that help members feel at home while they experience a Disney vacation.

"As a leader in their industry, Whirlpool is a household name that has been helping consumers care for their families for over a century," said Carlos Castro, vice president of Disney Corporate Alliances. "Introducing Whirlpool's thoughtfully designed appliances into our Disney Vacation Club properties will give Guests the perfect opportunity to experience Whirlpool products first-hand."

Whirlpool appliances will also be used to outfit the Culinary Stage for cooking demonstrations at Epcot International Food & Wine Festival at Walt Disney World Resort and Disney California Adventure Food & Wine Festival at Disneyland Resort.

In addition, Whirlpool will align with Disney Digital Network to create exciting custom food and cooking based content throughout Disney's family of digital networks.

"As one of the world's most beloved brands, Disney offers the perfect platform for our leading brands to better connect with consumers across the country," said Rob Sundy, senior director of brands for Whirlpool Corporation, North American Region. "We look forward to bringing our purposeful innovation to these iconic Disney destinations."

About Whirlpool
"Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp."

About Walt Disney World® Resort
Walt Disney World Resort is a world-class entertainment and recreation center featuring four theme parks (Magic Kingdom Park, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom Theme Park); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 35 resort hotels (28 owned and operated by Walt Disney Parks & Resorts, including seven Disney Vacation Club resort properties); 63 holes of golf on four courses; two full-service spas; Disney's Wedding Pavilion; ESPN Wide World of Sports Complex; and Disney Springs. Walt Disney World Resort is committed to building better futures for children; last year, the company donated more than $44 million in cash and in-kind support to non-profit organizations in Central Florida and Disney VoluntEARS contributed 200,000 hours to community service. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971, and is open daily, year-round. For more information, please visit http://aboutWaltDisneyWorldResort.com/.

About the Disneyland® Resort
The Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and the reimagined Disney California Adventure Park – plus three hotels and the Downtown Disney District, comprising unique dining, entertainment and shopping experiences. The Resort's hotels are the luxurious, 948-room Disney's Grand Californian Hotel & Spa, which also features 50 Disney Vacation Club units; the magical, recently renovated, 973-room Disneyland Hotel – both AAA Four Diamond properties – and the 481-room Disney's Paradise Pier Hotel with its "day-at-the beach" fun. The Disneyland Resort is committed to providing opportunities for families to spend time together. Last year, the Resort donated nearly $21 million to programs benefitting children and families, and our cast members volunteered at more than 230 community events. With 30,000 cast members, the Disneyland Resort is Orange County's largest employer and generates $5.7 billion for the Southern California economy. For more information, please visit Disneylandnews.com/fact-sheets/ or call (866) 43-DISNEY.

About Disney Vacation Club
Disney Vacation Club, a leader in vacation ownership, debuted in 1991 with a flexible, vacation points-based system rather than the traditional fixed-week timeshare model. Today, Disney Vacation Club has more than 220,000 member families, from all 50 states and approximately 100 countries, who have discovered the joys of membership. Disney Vacation Club Members are able to choose from among a variety of exciting vacation destinations, including a stay at any Disney Vacation Club Resort or one of thousands of other vacation options in destinations around the world. Plus, when purchasing directly from Disney, members can also enjoy the Disney Collection, which includes select Disney Resort hotels, Disney Cruise Line and guided vacations with Adventures by Disney, as well as the Concierge Collection, a portfolio of extraordinary hotels in sought-after destinations. Vacations at a Disney Vacation Club Resort can last anywhere from one night to several weeks. With Disney Vacation Club properties located near the Disney theme parks in Florida and California, with valid theme park admission Members have easy access to new and innovative attractions on both coasts for years to come. Membership Extras, are available only for eligible Disney Vacation Club Members, and are subject to availability, change or termination. For more information, visit www.disneyvacationclub.com.

SOURCE Whirlpool Corporation