Whirlpool Brand Releases Award-Winning Next Generation Refrigerator at CES 2015

Double Drawer French Door flexes to pack in maximum organization

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Jan 06, 2015, 08:00 ET

LAS VEGAS, Jan. 6, 2015 /PRNewswire/ -- When it comes to a family's refrigerator, there is no such thing as too much storage. On any given day, it is filled with packed lunches, snacks, dinner prep and leftovers, and the struggle to organize everything can seem impossible. The CES award-winning Whirlpool® Double Drawer French Door Refrigerator is the brand's answer for expanding modern families to take control of their fridge space, no matter the needs.

These care-centric innovations are inspired by the brand's largest-ever advertising campaign, Every day, care™, which shows how simple tasks like cooking family dinner and packing school lunches play a huge role in shaping people and society. Just as consumers care for their family, the Whirlpool® Double Drawer Refrigerator makes room for family favorites, from after-practice snacks to fresh produce.

"Our new Double Drawer is about helping families manage everything that's going into their fridge and giving them more flexibility for what they need to store," said Jon Hall, senior brand manager, Whirlpool brand. "Extra storage, temperature controls and lighting are important benefits that help organize, prevent waste and spoilage. The enhanced system has smarter, new, dedicated food storage spaces to make organization more intuitive."

The Double Drawer refrigerator takes the work out of organizing by offering two premium soft-close refrigerator drawers, one of which is temperature-controlled. While the right drawer stores fruits and vegetables in the optimal environment with the FreshFlow™ produce preserver, the left drawer introduces five versatile settings for snacks, cold drinks, deli, cheese, and thawing frozen meats.

An intuitive design provides families maximum flexibility and organization by allowing them to divide and conquer with the PerfectPlaces™ system. This system includes a crisper storage, freezer pizza pocket, small items bin, and extra gallon door storage.

Not only does it provide more intuitive organization for families, the MicroEdge® Glo under-shelf lighting keeps food in view while helping to reduce waste.

The Whirlpool® Double Drawer Refrigerator is among many Whirlpool products receiving a CES Innovation Award in the Home Appliances category.

CES attendees can get a first-hand look at the Double Drawer Refrigerator and additional innovations at Whirlpool brand's booth #73937 in the Family Tech Zone at the Sands Expo Center, January 6-9. The product will be available to consumers in Spring 2015.

For more information, to join the conversation and see the company's care-centric product innovations and conceptual inspirations come to life, visit ces.whirlpool.com and follow #EveryDayCare.

About Whirlpool Brand
For more than one hundred years, Whirlpool brand has been inspired by how people care for their families. Whirlpool brand is designing home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations – whether that means most flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and easier cleaning, or laundry pairs that sense and adapt to clothes with the latest in connected technologies. Whirlpool brand is part of Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances. Whirlpool Corporation is also one of Habitat for Humanity's largest corporate partners for over 15 dedicated years, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool, please visit whirlpool.com/everydaycare or find us on Facebook at facebook.com/whirlpoolusa or Twitter at @WhirlpoolUSA. Additional information about the company can be found at whirlpoolcorp.com.

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SOURCE Whirlpool Brand