Whirlpool Brand Introduces New Mobile App to Revolutionize Laundry Tasks

New WashSquad laundry app brings technology with a purpose

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Sep 05, 2013, 08:30 ET

BENTON HARBOR, Mich., Sept. 5, 2013 /PRNewswire/ -- More often than not, laundry is considered one of the most dreaded tasks of the household. According to research conducted by Whirlpool Corporation, 44 percent of the U.S. population or more than 50 million people are primarily responsible for laundry in their household. Whether we are worried no one else knows how to do the laundry or we don't trust others to do laundry the way we would, we could all use a little help in the laundry room.

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Imagine having your go-to laundry and stain sources combined with over 100 years of laundry knowledge in your pocket for your every laundry need. Look no further than Whirlpool brand's newly launched mobile app—to ease laundry tasks through fun family delegation and chore management, Whirlpool, the No. 1 appliance brand in the United States has created the Whirlpool™ WashSquad laundry app.

"We are proud to offer such an innovative tool to make laundry tasks at home fun. We live in a digital age and being able to delegate and track chores in the palm of your hand is fantastic for families," said Shana Redd, Whirlpool brand laundry manager. "We are constantly striving to give consumers the tools they desire for smarter home management."

With the Whirlpool™ WashSquad laundry app, laundry woes are now a thing of the past. Families can now recruit the best helpers in their household to complete the ultimate laundry team. This intuitive app allows users to lighten the laundry load by assigning responsibilities to family members, while tracking and rewarding laundry feats on the Wash Board. Constantly on the go? The Whirlpool™ WashSquad laundry app allows families to share tips and communicate about chores while balancing busy lifestyles.

Not only does the Whirlpool™ WashSquad laundry app allow users to delegate tasks, it's also the ideal information hub with stain and laundry care tips and appliance registration and management. Ever wonder what those less than intuitive symbols on you garment labels mean? Uncover the best options for your clothes by using the Label Decoder feature. The Whirlpool® Fabric Care Solution provides families with expert advice on how to best maintain their favorite pieces of clothing and gives an interactive experience that makes the most mundane of chores fun.

The Whirlpool™ WashSquad laundry app is available for free download in the Apple iTunes App store.

About Whirlpool Brand

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2012, 68,000 employees and 65 manufacturing and technology research centers around the world. Whirlpool Brand is committed to advancing technology in ways consumers want and need it, creating simple solutions that optimize productivity and efficiency in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool is one of Habitat for Humanity's largest corporate partners, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool Brand, please visit www.whirlpool.com or find us on Facebook at www.facebook.com/whirlpoolusa. Additional information about the company can be found at www.whirlpoolcorp.com.

SOURCE Whirlpool Brand