When New Years Resolutions and Football Parties Collide

FORT WORTH, Texas, Jan. 23, 2012 /PRNewswire/ -- As party planning gets underway for the Big Game, it's so tempting to "take the day off" from your weight loss resolutions in the name of good times and party foods.

(Photo:  http://photos.prnewswire.com/prnh/20120123/DA39445)

An estimated 40% of Americans make new years resolutions- weight loss and exercise being among the top improvement goals. Of those, over 45% will have given up by the end of January*. On the flip side, over 100 million people will watch NFL's championship game; many in a party setting with specially prepared food spreads. After all, the food that is served is as important to the party as the commercials are to the game. For dieters, the temptation to cheat will be great.

Those looking to satisfy party guests' expectations and their diet requirements don't have to look far for help. According to the Hass Avocado Board, it is estimated that over 70 million pounds of Hass avocados will be served the weekend of the big game**. You can bet most of it will be served in the form of guacamole. Wholly Guacamole®, America's number one producer of pre-made guacamole, is paying attention to this.

"Guacamole is not just a dip anymore. It is nutritious alternative for consumers looking for great taste," states Tracey Altman, vice president of marketing for Wholly Guacamole. "Besides a dip for chips, our product is a condiment, an ingredient, a dressing. It's also easy to use. Couple that with people's education on how good avocados are for your body and you can see how it makes it to the buffet table."

All Wholly Guacamole® products are all natural, preservative and additive free, Kosher certified and gluten free. Just take a look at the ingredient list and you can see why Wholly Guacamole products are found in the produce section, rather than the chip and dip aisle. For more information on the 20 vitamins and minerals found in Wholly Guacamole, visit eatwholly.com/product/

Here are some tips for planning your HOMEGATING® Watch Party:

• Create build-your-own slider or taco bar so guests can pick and choose toppings
• Offer whole-grain chips or crackers to pair with dips
• Choose turkey for your chili or burgers
• Skip ranch or mayo-based dips
• Make veggies more interesting by offering fat-free salsa and delicious guacamole

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* http://proactivechange.com/resolutions/statistics.htm

** http://finance.yahoo.com/news/nearly-71-4-million-pounds-175400273.html

SOURCE Wholly Guacamole