When Making a Holiday Gift List, Check it Twice for Batteries

Ninety percent of Americans admit they have forgotten to buy batteries for holiday gifts, according to new Energizer® survey

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Energizer

Dec 01, 2016, 01:00 ET

ST. LOUIS, Dec. 1, 2016 /PRNewswire/ -- The phrase "batteries not included" can put a major damper on holiday gift-giving, forcing eager kids and techies alike to wait before testing out their newest toys and gadgets. In fact, it's likely this has happened to you, as ninety percent of Americans said they have forgotten the batteries for holiday gifts in the past.

Energizer(R) conducted a survey that found one of the most common holiday-related gaffes among consumers was forgetting batteries for tech and high-powered gifts.

That information comes from a new consumer poll* conducted by Energizer® with more than one thousand respondents, just in time for the approaching holiday season. While consumers reported concerns like forgetting to RSVP for parties, accidentally leaving someone off the holiday card list and burning the holiday meal, remembering batteries for holiday gifts poses the most common challenge to ensuring holiday bliss.

"It seems like everyone has dealt with a holiday-related battery mishap," said Michelle Atkinson, Chief Consumer Officer at Energizer. "We want to make sure all gift-givers remember this year that Energizer can be your ticket to ensuring holiday cheer."

Energizer recommends turning to Energizer MAX_® as the go-to battery for the gadgets on your friends' and family members' wish lists. Providing the combination of long-lasting power and leak protection, Energizer MAX_® AA batteries have recently been improved to last up to 30 percent longer than previous iterations in digital cameras, while also protecting devices from damaging leaks for up to two years after the battery is fully used and holding power for up to 10 years in storage.

"Forgetting batteries for high-powered gadgets should no longer fall under the long list of holiday stresses," said Atkinson.

Energizer lighting products also make ideal stocking stuffers for adventurers, DIY-ers and outdoor enthusiasts. Suited for a wide spectrum of activities such as bike riding, fixing a leaky sink or having that backyard campout with the family, Energizer headlights help the active people in your life stay safe and hands-free through all excursions.

The Energizer Vision HD LED Headlight is just one example of the latest Energizer_® line of high performance headlights. Featuring a 180 lumen powerful beam with 3 light modes, the Energizer Vision HD headlight is water resistant and drop-tested according to ANSI/NEMA FL1 standards, and its innovative smart-dimming feature provides users with maximum run time.

To ensure that your techies stay happy and your adventurers stay wild, remember Energizer this holiday season not only for gift ideas, but also as the source of power for those very gifts and many more.

*Methodology
The Energizer Holiday survey was conducted in October 2016 among 1,004 Americans representative of the U.S. household population 18+ on age, gender, geographic division, income, household size, household designation, and market size. The survey was fielded by ORC International as part of their Telephone CARAVAN® survey.

About EnergizerEnergizer Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, MO, is one of the world's largest manufacturers of primary batteries, portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products such as Energizer® EcoAdvanced®; Energizer MAX®; Energizer® Ultimate Lithium™; Energizer Recharge® batteries and charging systems; and portable flashlights and lanterns. Visit www.energizer.com for more information.