Wheels Up Announces Julia Zhang as New Senior Vice President of Pricing and Revenue Management

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Sep 13, 2021, 08:30 ET

NEW YORK, Sept. 13, 2021 /PRNewswire/ -- Wheels Up (NYSE:UP), the leading brand in private aviation, announced today the appointment of Julia Zhang as Senior Vice President of Pricing and Revenue Management.

In her new role, Ms. Zhang will focus on developing and implementing data-driven profitable revenue growth strategies for Wheels Up that provide significant enterprise value to the organization. In addition, she will work to create dynamic pricing rules and enhanced processes in the day-to-day pricing decisions, allowing the company to grow its membership base aggressively, optimize fleet strategies for customer needs, and maximize profitability.

Prior to Wheels Up, Ms. Zhang was Vice President of Device & Supply Chain Strategy, Analytics, Planning and Reporting, at T-Mobile, leading an organization of 85 people, including corporate strategists, data scientists, operation research scientists and reporting analysts.

As a member of T-Mobile's device and supply chain executive leadership team, Ms. Zhang led the development and launch of innovative "un-carrier" initiatives as well as highly profitable device and service programs that attracted and retained millions of customers. As a result of the "un-carrier" strategies, T-Mobile went from the fourth wireless carrier to the second, surpassing AT&T, and becoming a Fortune 50 company.

"As Wheels Up continues to grow, we remain committed to attracting top talent from diverse backgrounds to drive strategic growth," said Vinayak Hegde, Chief Marketplace Officer. "Julia's expertise will allow us to enhance and deliver optimal aircraft solutions and pricing options throughout our marketplace, while also accelerating revenue growth across the enterprise. We are delighted to welcome Julia to the team."

Ms. Zhang received a bachelor's degree in international economics from the Southwestern University of Finance and Economics in China and an MBA from California State University, Bakersfield.

This new hire comes on the heels of several prominent additions to the Wheels Up executive leadership team. In May, Vinayak Hegde was appointed Chief Marketplace Officer. In this role, Mr. Hegde oversees strategy and execution of initiatives across all aspects of the Wheels Up Marketplace, including revenue accountability, product strategy, technology development, business strategy, sales and member experience. Previously, Mr. Hegde was a senior executive at Airbnb, Groupon and Amazon.

Last month, Wheels Up appointed software engineer and entrepreneur Gene McKenna as its Chief Product Officer, overseeing the private aviation supplier's product portfolio. Previously, Mr. McKenna held leadership positions at Groupon and database marketing company Acxiom as well as starting and founding two tech companies.

About Wheels Up
Wheels Up Experience Inc. ("Wheels Up"), a leading demand generator in private aviation, offers a total private aviation solution that includes world-class safety, service, and flexibility through on-demand flights, membership programs, corporate solutions, aircraft management, whole aircraft sales, and commercial travel benefits through a strategic partnership with Delta Air Lines. Wheels Up, which was founded and is led by renowned entrepreneur Kenny Dichter, is uniquely positioned to offer its Customers and Members access to over 1,500 safety-vetted and verified aircraft.

Through the Wheels Up App anyone can search, book, and fly. Wheels Up Connect, Core, and Business memberships provide enhancements such as flight sharing, empty-leg Hot Flights, Shuttle Flights, Shared Flights, signature Wheels Down events, and exclusive member benefits from preeminent lifestyle brands. The Company's ongoing Wheels Up Cares program aligns with philanthropic organizations and initiatives that affect and matter to the Company and its customers, members, stakeholders, families, and friends. The Wheels Up Cares fleet is comprised of five custom painted Beechcraft King Air 350i aircraft; each plane serves as a flying symbol for a specific cause.

All Wheels Up flights are operated by the Company's DOT/FAA-authorized air carrier subsidiaries (Wheels Up Private Jets LLC, Gama Aviation LLC, Mountain Aviation LLC, Sterling Aviation LLC, and TWC Aviation LLC) or by an approved vendor air carrier that has undergone a comprehensive safety assessment.

Wheels Up Media Contact:
JONESWORKS
[email protected]

SOURCE Wheels Up