Wheeling Island Casino Selects AIM for Critical Casino CRM

LAS VEGAS, Feb. 7, 2012 /PRNewswire/ -- Wheeling Island Hotel-Casino-Racetrack announced the installation of the Advanced Intelligence Marketing (AIM™) system, which will serve as a database management tool for the casino.

"We are constantly seeking an advantage in an increasingly competitive market.  AIM enables my staff to accomplish more in less time," said Deborah Murray, Vice President of Marketing at Wheeling Island Hotel-Casino-Racetrack. "My three priorities to increase revenues are CRM, player development and fast, accurate campaign and database analysis to make better decisions.  AIM is the best solution for all three and it provides my staff with the information they need to strengthen player relationships."

"Wheeling Island tested and chose AIM as their CRM solution.  Marketing Results, Inc. invested decades of development with input from the best casino marketers to design a powerful but simple solution that casino operators are increasingly adopting," said Marketing Results Vice President of Database Marketing, Craig Border. "Wheeling Island is an innovative and aggressive competitor and we are proud to participate with them."

About Wheeling Island Hotel-Casino-Racetrack

Wheeling Island Hotel-Casino-Racetrack offers 37 table games, 9-table poker room, over 1,650 slot machines, 151-room luxury hotel, live greyhound racing, five restaurants, 1,000-seat showroom, meeting and banquet services and gift shop. Wheeling Island was the winner of 17 first place "Best of Gaming" Awards by Casino Player Magazine's July 2011 readers poll including Best Casino, Best Reel Slots, Best Buffet, Best Promotions and Best Service.  For visitors information on Wheeling Island Hotel-Casino-Racetrack, call 877-WIN-HERE (877-946-4373), for hotel reservations call 877-WHEELING (877-943-3546) or log on to www.wheelingisland.com.

Wheeling Island Gaming, Inc. owns and operates Wheeling Island Hotel-Casino-Racetrack, a premier gaming and entertainment complex located in Wheeling, West Virginia. It is the largest operation of Delaware North Companies Gaming & Entertainment, a wholly owned subsidiary of Delaware North Companies, Inc.

About Delaware North Companies

Delaware North Companies is one of the world's leading hospitality and food service providers. Its family of companies includes Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, Delaware North Companies International and Delaware North Companies Boston, owner of TD Garden. Delaware North Companies is one of the largest privately held companies in the United States with revenues exceeding $2 billion annually, serving customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit www.delawarenorth.com. 

About Marketing Results, Inc.

Marketing Results is a full-service marketing and communications agency that specializes in marketing for the best brands in the casino industry. The company is engaged in creative services and communications, campaign management and consulting for casinos throughout North America and Canada. For more information, visit www.marketingresults.net.

About Advanced Intelligence Marketing (AIM)

AIM is a casino database-marketing tool providing results-driven technology. AIM is an easy to use, secure in-house solution that turns data into meaningful marketing intelligence producing information segmented by key player characteristics. The AIM campaign management system empowers casino marketers, creates efficiencies and productivity in database marketing and analysis. The system features a player development module that connects marketers to vital player statistics. For more information, visit www.mriaim.com.

SOURCE Marketing Results, Inc.