"The findings of this year's State of Demand Gen report tell a story that demand gen tactics are shifting to focus more on precision and quality," said Chris Rooke, Chief Executive Officer at Activate. "For example: Two-thirds of teams now have BDRs to focus on lead qualification and follow-up."
Among some of the topics covered in this year's report:
- Demand generation budget patterns and growth
- How marketers are driving demand – what works and what doesn't
- Which tactics are seeing increased adoption
- The outlook for budget and growth in the coming 12 months
The complete State of Demand Gen 2023 report can be found at https://www.activatems.com/2023-state-of-demand-gen
About Activate:
Activate Marketing Services ( www.activatems.com ) provides content-powered lead and marketing services for business technology marketers, based on a unique combination of buyer insights and high-performance content. Activate develops detailed buyer personas, creates multi-platform content to engage prospects at every stage of the decision-making process, then nurtures the resulting relationships across live, mobile and digital platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in editorial, marketing and technology, Activate's formula for high-performance marketing connects messaging, marketing and measurement to deliver bottom-line results.
A Next 15 Company
For more information, please visit www.activatems.com.
SOURCE Activate Marketing Services
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