Whataburger Introduces New Whataburger 5-3-1

Now serving a new burger item that pairs two classic menu items for the very first time.

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Nov 08, 2010, 04:00 ET

SAN ANTONIO, Nov. 8, 2010 /PRNewswire/ -- Whataburger announces the introduction of its newest limited time menu item, the Whataburger 5-3-1. This new burger will be available November 8 at 3 p.m. through December 13 at 3 p.m. at all 700+ locations across 10 states.

The Whataburger 5-3-1 is named for its unique toppings: five pickles, three onion rings and topped with one great creamy pepper sauce, all served with two 100 percent fresh, never frozen, American beef patties grilled to perfection, a slice of Monterey Jack cheese and a slice of American cheese between two slices of Texas Toast.

"For more than 60 years, the Whataburger has remained unchanged. By adding our crispy onion rings we can provide our guests with the same Whataburger taste they know and love with one of our most popular sides," said Rich Scheffler, Whataburger Restaurants, LP Group Director of Marketing. "Our all new 5-3-1 Burger is a true original and unlike anything we have done before."

The Whataburger 5-3-1 can be purchased alone or in a Whatameal with a drink and French fries. For a small charge, customers can substitute a side salad, featuring a mix of romaine and iceberg lettuce, grape tomatoes and carrots, instead of fries.

For nutritional information for the 5-3-1 Burger or any other item on the Whataburger menu, customers can go to www.whataburger.com/menu_and_nutrition.php.

ABOUT WHATABURGER:

Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with nearly 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company.

MEDIA CONTACTS:
Allison Swank or Michelle Hagans
SPM Communications
(817) 329-3257
[email protected]
[email protected]

Pam Cox
Corporate Communications
Whataburger Restaurants, LP
[email protected]