What Tool Inside launches next-generation QVC

News provided by

Oct 11, 2022, 09:00 ET

The new multiplatform video shopping experience for all screens.

MIAMI, Oct. 11, 2022 /PRNewswire/ -- What Tool Inside, a platform of short point-of-view videos that help inform potential buyers about the details of a product before they purchase it, has partnered up with Streann Media to launch a multiplatform video e-commerce experience for the upcoming retail revolution.

The WTI alliance with Streann Media will ensure a shopping experience with high compatibility between multiple devices. When deciding before a purchase, users continually swap from device to device, watching video content about the product in different formats. Streann's features optimize the shopping experience for the users, from the living room in a large TV set to the couch on an iPad, and on-the-go on their mobile phones.

"Nine out of ten shoppers watch video reviews to make a decision before buying a product. WTI makes the buying journey seamless, quicker, and insightful, where users can explore, evaluate, get inspired, and buy the products instantly without any break in the experience. We are thrilled to be part of the future of retail," said Gio Punzo, CEO of Streann Media.

WTI aims to broaden its audience reach by expanding its user-generated content to iOS, Android, Roku, Apple TV, Chromecast, FireTV, AndroidTV, and Smart TVs.

Mathew Burns, CEO of WTI, commented: "We are very excited to enhance our content distribution from YouTube and Amazon to all platforms, and our partnership with Streann will make it possible for the average viewers to enjoy this content everywhere. This avenue will also make our videos available to many other retailers to help present products in a modern way. We look forward to our upcoming launch and the future of shopping. "

About Streann
Streann Media® is the world's most innovative and interactive content creation, distribution, engagement, and monetization streaming platform. With Streann, content providers can create live-streaming content and build next-generation Web 3.0 business models, with more than 150 proprietary features. Established in Miami, Florida, the company has won several industry awards for its innovations and has millions of active users in 141 geographies. For more information, visit www.streann.com.

SOURCE Streann Media