What Is Purple Shampoo & Why It Is A Must Have for Blonde, Silver, & White Hair

NEW YORK, March 28, 2019 /PRNewswire/ -- If you have blonde, silver or white hair that tends to get yellow, purple shampoo can be your new BFF. The shampoos traditionally have a blue or violet color, which neutralizes the yellow tones making the hair look clean and bright. Let's take a look at what purple shampoo is and how to use it.

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What is Purple Shampoo?

Purple shampoo is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. Purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. This means purple and yellow cancels one another out. Therefore, when using purple pigment on brassy, yellow tones it color corrects your hair's hue restoring it to its former bright, cooler color.

Who Should Use Purple Shampoo?

Purple shampoo is for those with light hair, salon achieved or natural, such as blonde, platinum, silver / gray, white, or pastel. Because it is made for light colored hair, if you're brunette you wont see any results. But, if you're brunette with blonde highlights it will maintain your highlights color. And if you have bleached hair, purple shampoo is a must have.

How to Use Purple Shampoo

If you can't seem to keep your hair bright, purple shampoo offers a good solution to keep unwanted warmth under wraps. We love Total Results SoSilver Purple Shampoo to brighten up our blonde woes. Alternate using it with color safe shampoos—or mix them together for less violet deposit.

Start by using once a week and build up if needed. If you start to notice a purple tone in your hair, put the purple shampoo down! Opt for a clarifying shampoo to remove the tone and keep your purple shampoo routine to once a week or less.

MATRIX, the leading professional haircare and haircolor company in the United States, is part of Loreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage Advanced, Biolage Cleansing Conditioner, Biolage ExquisiteOil, Biolage Styling, COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips! Professionals visit www.matrixprofessional.com for techniques, formulas, salon resources and much more!

SOURCE MATRIX

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