What Is A 'Like' Worth? SumAll Reveals New Social Media Metrics Tool

NEW YORK, Aug. 28, 2012 /PRNewswire/ -- SumAll, a leading data visualization company, announced today the launch of SumAll Social Metrics, an analytics tool that links a company's Facebook fan page and Twitter account to track social activity against your web traffic and revenue, revealing the return on social marketing.

SumAll is the first analytics tool to provide transactional, social and web traffic in one SaaS environment, on a single dashboard. "It's all about having access to all your data side by side so social marketers can see the clear links between fans and followers, your website traffic and sales data," says Dane Atkinson, SumAll's CEO.

Using Social Metrics, Diamond Candles, who has more than 143,000 likes on Facebook, estimates that each engagement on the social network was worth 1 cent, whilst every advocacy was valued at $1.07. "We can cross reference customer traffic from Google Analytics and engagement activity on Facebook and gross receipts for a host of valuable insights that it doesn't take a PHD in excel to be able to discover," noted Justin Winter, Diamond Candles CEO and SumAll customer.

SumAll's Social Metrics utilizes a full social history, updated in real-time. Slice, dice and compare social data by interacting with the dashboard. Further filter by geography and demographics or actions including page views and content clicks.

"SumAll was created to democratize data. We had a vision to make data beautiful, affordable and accessible for all," says Atkinson. "For too long powerful business intelligence tools have been costly, hard to integrate and require training to use. SumAll changes all that."

About SumAll
SumAll is a forward-thinking, socially conscious company focused on harnessing the full power of real-time business intelligence for small and medium-sized retailers. SumAll provides big data to small businesses through its free, real-time data dashboard. Enabling the integration of multiple data sources including Facebook, Twitter, Google Analytics, eBay, PayPal, Shopify, Big Commerce and Magento into one intuitive, interactive chart. Users can view SumAll on a web browser, tablet or mobile phone. The company is backed by leading VC investors, Battery Ventures, General Catalyst, Matrix Partners and Wellington Partners.  For more information, visit https://sumall.com/

SOURCE SumAll