What Happens When You Combine Market Research With Competitive Intelligence?

LOUISVILLE, Ky., Feb. 1, 2011 /PRNewswire/ -- Sedulo Group, a global competitive and market intelligence firm, announced the launch of its newest branded service: Clarity, a qualitative market research service.

Though Sedulo was originally positioned solely as a competitive intelligence firm, over the years clients have increasingly turned to the firm to support their qualitative market research projects. Since 2006 Sedulo has provided pharmaceutical clients support through physician interviews, focus groups, and other qualitative market intelligence services.

"Our clients turn to us because of our extensive network of physicians and payers as well as our in-depth qualitative research expertise," says Heath Gross, Sedulo's founder and Managing Partner.

Gross believes the launching of Clarity is a logical move, given how successful Sedulo has been in reaching key opinion leaders, physicians, payers, researchers, nurses and technicians throughout the healthcare and pharmaceutical industry. "We did not set out to be a market research firm, but because we have had so much success supporting our clients' qualitative market research needs, formalizing the service offering and creating a new brand for it just made sense," says Gross.

Clarity is led by a team of veteran qualitative market research professionals, therapeutic subject matter experts and Sedulo competitive intelligence professionals. This innovative three-pronged approach is unique in the industry and will provide clients with the combined benefits of in-depth therapeutic knowledge, traditional qualitative research and Sedulo's unique ability to understand and communicate the competitive landscape. Gross added, "Because of our innovative approach, our team has the ability to gather the most out of each interview and provide our clients with a comprehensive view of their market."

Clarity will debut at the Pharma Market Research conference in February. "The Pharma Market Research conference will be our first major event. We anticipate that our unique service offering will get the attention of the industry. No one offers anything quite like it," says Gross. The Pharma Market Research conference will be held in Parsippany, New Jersey on February 1-2, 2011 and is open to registered attendees.

To learn more about Clarity visit http://www.ClarityQMR.com

For an insightful and entertaining look into competitive and market intelligence, entrepreneurism and philanthropy visit Gross's blog: http://www.engrossed.me

About Sedulo

Sedulo Group (http://www.sedulogroup.com) is a full service Competitive Intelligence and Market Intelligence firm that specializes in providing qualitative research-based tactical and strategic intelligence. Sedulo works across the industry spectrum, including life science, healthcare, technology, manufacturing and professional services. Sedulo leverages a robust network of global industry contacts, deep in-house subject matter expertise and innovative analytical tools to provide clients with the insight they need to outmaneuver their competition and outperform the market.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Sedulo Group

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