What Happens in a Flash?

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Nov 12, 2013, 03:00 ET

LONDON, November 12, 2013 /PRNewswire/ --

Robert Tickell, Sales Lead for IBM's MidMarket business, looks at flash storage technology in his latest article on IBM Insights:

My latest post is all about the economics of Flash storage technology. YES, I hear you shout, just what we were waiting for. Or perhaps not. So let's make this a little more enticing. Have you thought about what can happen in a flash?

Every second, there are:

3.4 million emails
100,000 Facebook views
1,667 tweets
28,935 phone calls
9,984 credit card transactions

Given these mind-blowing numbers, how do you gain competitive advantage from all of this data? Especially when you consider the pertinent data that flies around your own business every day, the stuff that's really meaningful for you to have to hand. Data in your finance systems, your CRM, your ERP platform, databases, all recalled onto your screen in an instance, no lag, no delay.

Flash storage is all about speed of business information. Supercharge that and you empower your employees. Now, given Flash storage economics are changing at the same pace, then you can begin focusing on:

Extreme Performance - 6 x improvement in processing time and 12 x improvement in CPU utilisation
Purpose-built, highly parallel design with IBM MicroLatency^[(TM)] built in
Macro Efficiency - up to 38% lower licensing costs; 74% lower environmental costs; and 34% lower operational costs
Enterprise reliability with tens of thousands of read/writes
And an IBM Flash strategy comprising $1bn in R&D spend

If your business relies on insights at every moment of every day, then it needs to make business decisions fast and access critical information without delay. But if you're still not convinced about the shifting economics of IBM FlashSystem storage, this might help:

570,000 IO operations delivered every second for the same wattage as a 300-watt lightbulb
Move data at the rate of 3GB per second for less wattage than a travel hairdryer (my wife's ears perked up)
Provide a 100GB storage volume for the same wattage as a child's nightlight

In a complex business environment, it's a simple solution to help companies compete, innovate and grow.

You can find out more by watching a video here (http://bitly.com/HGrYMD).

* Note, all data is supplied by IBM and subject to rigorous IBM testing procedures to ensure its accuracy.

Contact: Robert Tickell, Sales Lead for IBM's MidMarket Business in the UK and Ireland, Twitter @rmtickell.

SOURCE IBM