NEW YORK, April 28, 2011 /PRNewswire/ -- Search engines constantly tweak their algorithms and are finding – and surfacing – more content from the social layer. Understanding the changing search engine landscape is important for any communicator interested in building online visibility for their organization. Today on the Beyond PR blog, we highlight strategies PR and marketing pros can borrow from the SEO playbook to build visibility in search engines for their messages.
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http://blog.prnewswire.com/2011/04/28/the-changing-search-landscape-tips-for-communicators/
The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.
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