Weyco Group partners with Samar Lifestyle to launch the Florsheim® brand in India and South Asia

MILWAUKEE, Jan. 25, 2018 /PRNewswire/ -- Addressing an opportunity, Weyco Group has signed a licensing agreement with Samar Lifestyle Private Limited, part of Sara Group, to produce and distribute Florsheim® Footwear in India and Pakistan, and also Bangladesh, Nepal and Bhutan.

"We are excited to work with Samar Lifestyle to grow our business in India and Pakistan," stated Tom Florsheim Jr., Chairman and CEO of Weyco Group. "Their expertise in both footwear manufacturing and retail distribution will allow us to deliver the perfect consumer experience. We are very excited to partner with the Sara Group and build the Florsheim brand in a growing and important global market."

"Florsheim is an iconic brand and has a great history in India and we are looking forward to building on its legacy and heritage," said Mr. Kayum Dhanani, Managing Director – Samar Lifestyle & Promoter of Sara Group. "Florsheim enjoys great brand loyalty amongst customers and trade partners alike and combined with our strong product and brand management capabilities, and understanding of the Indian consumer, we are confident we will build another success story."

The Florsheim collection will be available starting in the Spring/Summer 2018 season across 100+ points of sale across India. The Sara Group will be introducing flagship Florsheim stores in India in late 2018 with an additional 5 stores in 2019.

About Weyco Group

Weyco Group, Inc. (NASDAQ: WEYS), designs and markets quality and innovative footwear for men, women and children under a portfolio of well-recognized brand names including: Florsheim, Nunn Bush, Stacy Adams, BOGS, Rafters and Umi.  The Company's products can be found in leading footwear, department, and specialty stores worldwide.  Weyco Group also operates Florsheim concept stores in the United States and Australia, as well as in a variety of international markets.

About Samar Lifestyle:

Samar Lifestyle is a fast-growing player in the lifestyle space offering high quality footwear with plans of expanding into other lifestyle segments. Samar Lifestyle reaches out to every demographic with its stable of brands: Ruosh and Attilio through 30+ exclusive stores, 250 retail outlets and leading online fashion retailers.

Samar Lifestyle is part of the $200 million Sara Group, which also has a national and international presence in food service with brands like Barbeque Nation, Onesta and Johnny Rockets. The group also has a strong presence in B2B business in the leather, sole and footwear business, being supplier of choice to top global brands.

SOURCE Weyco Group, Inc.

Related Links

http://www.weycogroup.com