wet n wild Wins a Self Magazine Healthy Beauty Award

CITY OF INDUSTRY, Calif., May 10, 2011 /PRNewswire/ -- What's the only thing better than winning a Self Magazine Healthy Beauty Award? Winning it two years straight and wet n wild has done just that. The fabulous and frugal girl-friendly cosmetics company stayed true to form and followed up their 2010 win in the eye category with equal acclaim from the beloved fitness and beauty pub in 2011.

(Photo: http://photos.prnewswire.com/prnh/20110510/NY98633 )

Self Magazine named the wet n wild MegaLash Clinical Serum as the "Best Lash Treatment" of 2011 in this year's Healthy Beauty Awards, for which more than 2,200 women tested 1,187 products. wet n wild branched out to the forefront of beauty technology when they introduced MegaLash Clinical Serum, an effective and safe lash serum at a stunningly low price point: only $6.99!

This revolutionary lash-lengthening formula contains the breakthrough P-Charged+™ technology that delivers a peptide complex to promote visibly longer, thicker lashes. "Skeptical?" asked Self in their award write up. "It actually made my lashes longer and glossier," swore their tester. This honor for the MegaLash Clinical Serum comes on the heels of the wet n wild MegaLength Mascara winning the 2010 Self Healthy Beauty Award for "Best Lengthening Mascara."

Be sure to check out the wet n wild MegaLash Clinical Serum and all of the Healthy Beauty Award winners in the May issue of Self or online at Self.com.

About wet n wild®

For more than three decades, millions of women around the globe have discovered their wild side using wet n wild®, makers of affordable, prestige-inspired cosmetics. A division of Markwins North America, wet n wild® fuses high-performance formulations with the hottest color palettes to offer women a full range of department store quality cosmetics at an unbeatable value. wet n wild® cosmetics are available in Wal-Mart, K-Mart, Rite Aid, CVS, Walgreens, Albertsons, Brooks, Longs, Duane Reade, Meijer, Fred Meyer, as well as other drug, mass and food markets nationwide.

SOURCE wet n wild(R)