wet n wild® Los Angeles: ALL ACCESS BEAUTY

New for 2013, wet n wild® introduces the latest evolution of the brand to coincide with a slew of innovative, high-fashion product launches.

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wet n wild

Mar 14, 2013, 11:17 ET

LOS ANGELES, March 14, 2013 /PRNewswire/ -- wet n wild^® loves LA! Since 1979, wet n wild^® has satisfied the desire for self-expression, mixed with a little self-indulgence, for the American woman. The brand has an attitude that resonates with women of all walks of life – engaging, listening, and advising – wearing a sense of humor with a sense of style.

(Logo: http://photos.prnewswire.com/prnh/20130314/NY77177LOGO )

The newest evolution of the brand sees it channeling its hometown – the Entertainment Capital of the World, Los Angeles. The brand known for its vast color selection and fun, affordable products gains inspiration from Los Angeles' energy, trends, palettes, creativity, and cultures. From fashion, nightlife, and pop culture to celebrities and red carpets, wet n wild^® makes the flavors of LA accessible to women inclusive of all age, ethnicity, skin color, and economic status.

This message is epitomized within wet n wild's new logo and tagline: ALL ACCESS BEAUTY. Balancing accessibility with quality, while giving women the confidence and freedom to express themselves, has always been the signature of wet n wild^®.

wet n wild^® continues to be the top-selling value brand in North America. Now with their identity in place and with global beauty ambassador – pop culture icon and LA-native, Fergie – wet n wild^® is ready to take on the world!

New Additions for 2013:

Color Icon™ Bronzer SPF 15 - $4.99
Add a golden glow and a touch of luminosity to any complexion for a radiant, sun-kissed look. Special micronized blend of treated nylon powders adhere to skin to provide long-lasting, blendable color. Contains SPF 15 to protect skin from harmful UVB rays and is oil-free and dermatologist-tested.
Available in Ticket to Brazil, Bikini Contest and Reserve Your Cabana.

CoverAll^® Cream Foundation - $3.99
Cream makeup blends seamlessly for all-day wear with a flawless, lightweight formula that provides buildable, medium-to-full coverage that evens skin tone and conceals imperfections. VisiBright™ Technology perfects the skin to reduce the appearance of wrinkles and dark spots. Best when used with CoverAll^® Pressed Powder.
Available in Fair, Fair/Light. Light, Light/Medium, Medium, Medium/Tan and Tan.

CoverAll^® Pressed Powder - $2.99
Airy, silky-smooth formula creates a polished finish for a radiant look that lasts with micro-powders that adhere weightlessly to the skin with no fallout. VisiBright™ Technology leaves the skin perfected and hydrated. Best when used with CoverAll^® Cream Foundation.
Available in Fair, Fair/Light, Light, Light/Medium, Medium, Medium/Tan and Deep Tan.

MegaImpact™ Mascara - $3.99
Make an IMPACT! This revolutionary mascara formula provides EXTREME volume and length with a silicon complex that provides elasticity and flexibility. Proven to enhance the natural lash up to 8X, this all-in-one formula is enriched with Kernel Oil to permeate and condition each lash to promote healthy, strong hairs while adding color and shine.
Available in Very Black.

MegaLast^® Liquid Lip Color – $2.99
Intense liquid color with built-in moisturizer provides one-step application for weightless, ultra-conditioning wear that lasts up to 8 hours. ElastiSilk™ formula combines flexible color adhesion with silky-smooth pigments for transfer-proof, even application. Paraben-free formula conditions and moisturizes with vitamin E that helps promote anti-aging, protects the skin's moisture barrier, and balances the lip's natural hydration for a healthy-looking, plump pout all day.
Available in Coral Me Bad, Red My Mind, Cherry on Top, Back to the Fuchsia, Click On My HyperPink, Do I Make You Blush?, Pink Perfection, Iris I Was Rich, Pocketful of Roses, Rose To The Occasion, Raisin' The Roof, High-Pitched Wine and I Can Bare It.

The wet n wild^® 2013 Cosmetic Collection is available at mass market retailers nationwide as of February 2013.

About wet n wild^®For over 30 years, wet n wild^® has kept its promise to be the trusted beauty destination for women, inclusive of all age, ethnicity, skin color, and economic status. As trendsetters in color and leaders in package design, no other brand delivers a better product for a better price. A division of Markwins Beauty Products located in the heart of Los Angeles, California, wet n wild^® continues to be the top-selling value brand in North America by balancing accessibility and quality – giving women the confidence and freedom to express themselves.

SOURCE wet n wild